这项革命性的球鞋回收计划完美结合了高性能运动服饰与可持续发展：英语精读讲义

So at On, our mission is to ignite the human spirit through movement. 習語

所以，在 On，我们的使命是通过运动激发人类的精神力量。

The experience of running is always central around this.

跑步体验始终是这项使命的核心。

We are building and growing together with a big community.

我们正与一个庞大的社群携手共建、共同成长。

The future now is within circularity,

如今，未来不仅在于循环模式，

but also that journey towards that. 習語

也在于迈向这一目标的历程。

How do we essentially product create in the right way

核心问题是，我们该如何以正确的方式打造产品，

to lead the industry in order to take sustainability seriously. 講解

从而引领整个行业认真对待可持续发展。

The history of On started with three people,

On 的历史始于三个人：

David Allemann, Caspar Coppetti, and Olivier Bernhard.

David Allemann、Caspar Coppetti 和 Olivier Bernhard。

And they had the vision to create the perfect running shoe that didn't exist on the market. 講解

他们有一个愿景：打造出市场上尚不存在的完美跑鞋。

A garden hose and a pair of scissors later, 表達脈絡

用上一根花园水管和一把剪刀后，

Olivier had made what we called a Monster,

Olivier 做出了一个被我们称为 Monster 的东西，

and he went for a run,

接着出去跑了一圈，

and he was like, 用詞

然后他说：

"Hey, we're onto something here." 習語

“嘿，看来这事有戏。”

So CloudTec is our first patented technology from On.

因此，CloudTec 是 On 的第一项专利技术。

It consists of different hollow pods called clouds. 短語搭配

它由多个被称为“云朵”的中空单元组成。

And the special thing is they are not only cushioned vertically, 語法

它的特别之处在于，这些单元不仅能提供垂直方向的缓冲，

but also horizontally.

还能提供水平方向的缓冲。

So CloudTec is basically made for a soft landing 短語搭配

因此，CloudTec 的设计就是为了带来柔和落地

and an explosive takeoff.

和爆发有力的蹬地。

At On, we have a super collaborative culture.

在 On，我们有着高度协作的文化。

It's kind of like nowhere I've really worked. 語氣意圖

这和我工作过的任何地方都很不一样。

Everyone who has an idea can bring that to the table. 習語

任何人有了想法，都可以提出来一起讨论。

In terms of the sock liner, 表達脈絡

至于鞋垫，

I wanted to have something again very light.

我还是希望它能非常轻盈。

So at On, the goal is making a proof of concept as quick as possible. 講解

因此，在 On，我们的目标是尽快做出概念验证。

Basically, within hours,

基本上，只要几个小时，

we can make it from an idea

我们就能把一个想法

to a final first shoe we can run in 語法

变成第一双可以实际试跑的成品鞋，

and to see if an idea really has potential.

看看这个想法是否真的有潜力。

And then we went to something like this

后来，我们又做出了类似这样的设计，

with like a lot of cavities.

里面有很多空腔。

So building the prototype is basically happening with our hands.

所以，原型基本上是由我们亲手制作的。

I think at other companies often it happens first all digital.

我觉得其他公司往往一开始就完全采用数字化方式。

We are starting differently.

而我们的起点不同。

We are starting with a physical prototype.

我们从实体原型开始。

And the interesting thing is we are involving our design team in that. 短語搭配

有意思的是，我们还让设计团队参与其中。

And then once we have a prototype, 語法

有了原型之后，

we will then essentially put it on the foot,

我们会把它穿到脚上，

and we will take it on the treadmill,

再到跑步机上测试，

and then we will start analyzing the sports science aspect of that shoe.

然后开始从运动科学的角度分析这双鞋。

Being able to quickly make a prototype to show an idea 語法

能迅速做出原型来呈现一个想法，

and to prove that the technology works or not

并验证这项技术是否可行，

is something that inspires everyone in their every day.

这件事每天都在激励着每个人，

not just in product, 語法

不只是在产品团队，

but I think in all of the other teams as well.

我认为其他所有团队也是如此。

Now we're trying to fix the sustainability issue

现在，我们正努力解决可持续发展方面的问题，

which is how do we eliminate waste in our process. 短語搭配

也就是如何消除流程中的浪费。

We've created a fully recyclable product line here at On, 用詞

我们在 On 打造了一条完全可回收的产品线，

and it's called Cyclon.

名为 Cyclon。

So the Cyclon program is starting with the Cloudneo.

Cyclon 计划从 Cloudneo 起步。

And the idea of this is

它的理念是，

that every product that we make in this range,

对于这个系列中的每一款产品，

we can take the materials back 短語動詞

我们都能回收其材料，

and then recycle them and use them to make the next product.

再将其循环利用，用来制造下一款产品。

What we were researching is

我们当时研究的问题是：

how can we make the whole shoe out of one raw material. 短語搭配

怎样才能只用一种原材料做出整双鞋？

So what we zoomed in on are castor beans. 短語動詞

最终，我们把目光聚焦在蓖麻籽上。

A lot of people cannot believe it,

很多人觉得难以置信，

but basically we take one polymer family

但其实，我们采用的是同一类聚合物，

and engineer it into different functionalities. 用詞

再通过工程设计，让它具备不同的功能。

This material is synthesized not from petrol, 語法

这种材料并非由石油合成，

but from castor beans.

而是由蓖麻籽合成。

And the special thing about the castor beans is

蓖麻籽的特别之处在于，

they are growing only in very dry areas where nothing else can grow. 語法

它只生长在极为干旱、其他作物无法生长的地区。

From this,

从这个，

we get to this.

我们得到了这个。

Now when this goes to our end consumer and they're finished with it, 短語搭配

当产品送到最终消费者手中，而他们使用完之后，

we take this back,

我们会将它收回，

and we can put this back into the raw material system,

把它重新送回原材料体系，

and then create this shoe all over again. 短語搭配

然后重新制造出这双鞋。

The runners out there more and more understand the direction we are going.

越来越多的跑者开始理解我们前进的方向。

That it's not only about a good-looking shoe and a shoe which feels good,

这不只是要做一双好看、穿着舒服的鞋，

but which also takes responsibility for the impact. 短語搭配

还要对它所造成的影响负责。

So the future of On definitely follows this circular route

因此，On 的未来一定会沿着这条循环路线前进，

that we've created with the Cyclon program

这正是我们通过 Cyclon 计划

and with the Cloudneo,

和 Cloudneo 开创的路线，

and it's taken it even further. 習語

而且我们还会把它拓展得更远。

How can we push this on more footwear?

怎样把这种模式拓展到更多鞋款？

How can we push this on further products at On?

怎样把它应用到 On 更多的产品上？

When I think about On in the next few years, 表達脈絡

想到 On 未来几年的发展，

I'm so excited for the journey

我就对这段旅程无比期待，

because every product that we make,

因为我们每打造一款产品，

we're getting better from a technology standpoint, 短語搭配

都会在技术层面有所进步，

from a sustainability standpoint.

在可持续发展层面也是如此。

Every time that we create something new, 語法

每当我们创造出新事物，

we're building on the ethos that we set up at the beginning. 講解

都是在延续并发展创立之初确立的理念。