网络互联如何帮助这位企业家将对熟食拼盘的热爱转化为盈利业务：英语精读讲义

My name is Ayesha Patel and I am the owner of Yaya Yum Boards.

我叫 Ayesha Patel，是 Yaya Yum Boards 的老板。

We specialize in charcuterie boards, 講解

我们专做冷切拼盘，

but we also do brunch boards,

但也做早午餐拼盘、

dessert boards,

甜点拼盘，

and we host workshops on how to build your own boards as well. 短語搭配

还会举办工作坊，教大家如何亲手制作自己的拼盘。

If I describe Yaya Yum Boards in one sentence,

如果要用一句话来形容 Yaya Yum Boards，

it would be Yaya Yum Boards is making hosting easier

那就是：Yaya Yum Boards 让待客变得更轻松，

one board at a time. 短語搭配

从每一份拼盘做起。

I remember when I made my first board.

我还记得自己做第一份拼盘的时候。

It was really exhilarating

那种感觉真的让人兴奋不已，

putting together these different types of cheeses 短語動詞

把各种不同的奶酪搭配在一起，

and cutting things together

再把各种食材切好、组合起来，

and putting them all on one board.

然后全部摆在同一个拼盘上。

We started out with posting on social media 短語動詞

一开始，我们会在社交媒体上发布

pictures of boards that I had done

我做过的拼盘照片，

just for my friends and family.

那些原本只是给亲朋好友做的。

I was working at my parents' house for about a year

大约有一年，我一直在父母家里工作，

and at that time I pretty much filled their entire kitchen

那时候，我几乎把他们整间厨房

up with all my stuff.

都塞满了我的东西。

They were kicking me out at that point. 短語動詞

那时他们都要把我赶出去了。

They're like, "You got to go." 講解

他们说：“你得走了。”

That's when I realized that this could be a business 表達脈絡

那时我才意识到，这真的可以做成一门生意，

and that we should go to the next step.

而且我们应该更进一步了。

This whole business has been mainly just figuring it out as we go. 講解

这门生意基本上都是我们边做边摸索出来的。

No matter if it's good or bad, 語法

无论是好事还是坏事，

every single thing that's happened in the business

生意中发生的每一件事

has really been a learning lesson for me.

对我来说都实实在在是一堂课。

My first year of business,

创业第一年，

I went through the whole Christmas Eve day

平安夜那一整天，我都在忙，

with about 20-ish orders 用詞

处理了大约 20 份订单，

and I was exhausted by the end of the day.

到一天结束时，我已经筋疲力尽。

It was 6:00 p.m.

当时是晚上 6 点。

and then I get a phone call 表達脈絡

这时我接到一通电话，

and it was actually a customer wondering 語法

原来是一位顾客打来询问

where their order was.

自己的订单到哪里了。

I frantically got up and I realized

我慌忙站起来，这才发现

I completely missed the order. 用詞

我完全漏掉了这笔订单。

My whole family was home

当时全家人都在家，

and I got all of them in the kitchen

我把他们全都叫进厨房，

and we built this large board within 20 minutes

我们在 20 分钟内做好了这个大型拼盘，

and got it out the door. 習語

赶紧把它送了出去。

That was the first time that I missed an order

那是我第一次漏单，

and it being Christmas Eve 語法

而且偏偏是在平安夜，

and it being a really large order,

还是一笔很大的订单，

it was a very big deal at the time. 短語搭配

所以当时真的是件大事。

That's when I realized we needed a more efficient ordering system in place 短語搭配

就在那时，我意识到我们需要建立一套更高效的下单系统，

versus what we were doing previously.

不能再沿用之前的做法。

I was taking orders through forms and documents 短語搭配

当时我是通过表单和文档来接单，

and then I was writing them on sticky notes.

然后再把订单抄到便利贴上。

Then I went on my own 短語搭配

后来我决定自己动手，

and I researched different types of platforms

研究了各种不同的平台，

to create my own website.

来搭建自己的网站。

It made it so much more efficient 語法

这让整个流程高效了许多，

where we weren't going to be missing orders that way.

这样一来，我们就不会再像那样漏单了。

Connectivity is such a huge aspect of the business. 語法

网络连接是这门生意中非常重要的一环。

It has really just streamlined everything 用詞

它确实大大简化了

that we do on a daily basis. 短語搭配

我们每天要做的每一件事。

Our whole business, about 90% of it is online interactions.

我们的业务大约有 90% 都是在线上互动中完成的。

Our websites, social media,

我们的网站和社交媒体

are all things that people use to either inquire about future orders 語法

都是人们用来咨询日后下单事宜

or order online.

或直接在线下单的渠道。

We post on Instagram

我们会在 Instagram 上发帖，

and that's where everyone sees our content.

大家就是在那里看到我们的内容。

People eat with their eyes, 習語

人们都是先用眼睛品尝美食，

so they see a photo

所以他们看到一张照片，

and they want that exact board.

就会想要一模一样的拼盘。

The first thing that we do when we get to the store 語法

我们到店后做的第一件事

is check the tablet and see what orders we have for that day.

就是查看平板电脑，确认当天有哪些订单。

Once we get the list of orders on our big whiteboard in the kitchen,

等我们把订单清单写到厨房的大白板上后，

I go out to our front of house 文化背景

我会走到前面的营业区，

and I turn on our tablet

打开我们的平板电脑，

with the music just to get the vibes going in here. 短語搭配

放点音乐，让店里的氛围热起来。

I also check our email to see if anyone has inquired 語法

我还会查看邮箱，看看是否有人咨询过

about new potential orders for the future.

日后可能要下的订单。

Customers will walk in

顾客会直接走进店里，

and either they're coming in to place an order 短語搭配

他们有的是来下单，

for future or they'll be coming in for one of our grab and go boards. 用詞

预订日后要取的拼盘；有的则是来买我们的即取即走拼盘。

They grab one off of the shelf

他们从货架上拿一份，

and we ring them up at our point of sale software. 講解

我们再用 POS 收银软件为他们结账。

If they're coming in for a future order,

如果他们是来提前预订的，

we recommend different types of boards for them to pick up 短語動詞

我们会推荐不同类型的拼盘供他们选择，

and then they also schedule a date and time to pick up.

然后他们还会预约取餐的日期和时间。

This is all through the website

这一切都通过网站完成，

and it makes everything really streamlined.

让整个流程变得非常顺畅。

I really like to teach the message of pairing different things together

我很喜欢教大家把不同的食材搭配在一起，

and trying the perfect bite.

并找出最完美的一口滋味。

We really just started dipping our toes into the workshop aspect of it 習語

我们其实才刚开始尝试举办工作坊，

and people are having a lot of fun in that.

大家都玩得非常开心。

We're teaching not only just the art of making charcuterie boards.

我们传授的，不只是制作冷切拼盘这门艺术。

Yaya Yum Boards is bringing people together through the art of grazing. 講解

Yaya Yum Boards 通过分享美食的艺术，让人们相聚在一起。

I couldn't imagine having any other type of job 語法

我无法想象自己去做其他任何工作，

because I just feel like this is what I was meant to do. 語法

因为我觉得，这就是我命中注定要做的事。