愤怒诱饵：网络上的愤怒情绪如何变现 ⏲️ 6 Minute English (6分钟英语)：英语精读讲义

6 Minute English from bbclearningenglish.com.

6 Minute English，来自 bbclearningenglish.com。

Hello, this is 6 Minute English from BBC Learning English.

你好，这里是 BBC Learning English 的 6 Minute English。

I'm Phil.

我是 Phil。

And I'm Beth.

我是 Beth。

If you use the internet and nearly everyone does, 語法

如果你使用互联网，而且几乎人人都在用，

you've probably read headlines like this.

你可能读过像这样的标题：

You won't believe what plastic surgery this celebrity has had done. 講解

“你绝对想不到这位明星做了什么样的整容手术。”

Known as clickbait, 語法

这被称为“标题党”（clickbait），

headlines like these are used to grab your attention 短語搭配

像这样的标题被用来吸引你的注意力

and make you read more. 語法

并让你阅读更多内容。

But now,

但现在，

a new trend called rage bait is spreading across social media. 短語搭配

一种叫做“愤怒诱饵”（rage bait）的新趋势正在社交媒体上蔓延。

Rage bait is online content designed to make you angry or outraged. 講解

“愤怒诱饵”是旨在让你感到生气或愤怒的在线内容。

In this programme,

在本期节目中，

we'll explore the trend of rage baiting,

我们将探讨制造愤怒诱饵的趋势，

and as usual,

和往常一样，

we'll learn some useful new vocabulary,

我们将学习一些有用的新词汇，

all of which you can find on our website, 語法

所有这些你都可以在我们的网站上找到，

bbclearningenglish.com.

bbclearningenglish.com。

Great.

太棒了。

But first,

但首先，

it's time for my question, Beth,

Beth，到了我提问的时间了，

which is about the two terms we've been using, 語法

这个问题是关于我们一直在使用的两个词：

clickbait and rage bait.

标题党（clickbait）和愤怒诱饵（rage bait）。

Both contain the word bait,

两者都包含“诱饵”（bait）这个词，

but what is its actual meaning?

但它的实际含义是什么？

Is bait A, 用詞

bait（诱饵）是指 A，

a strong feeling of anger,

一种强烈的愤怒感，

B,

B，

food put on a hook to catch fish or animals,

放在鱼钩上用来捕捉鱼或动物的食物，

or C,

还是 C，

a piece of computer software?

一款计算机软件？

Uh, I am fairly confident that it is B, 短語搭配

呃，我相当有信心选 B，

food put on a hook.

放在鱼钩上的食物。

Okay, well,

好的，那么，

we'll find out the correct answer later in the programme. 短語動詞

我们将在节目稍后揭晓正确答案。

Here's how rage bait works. 表達脈絡

以下是愤怒诱饵的运作方式。

A creator posts a provocative piece of content online, 用詞

创作者在网上发布一段具有挑衅性的内容，

a message maybe,

也许是一条消息，

or a video.

或者一个视频。

People see it, feel outraged, 用詞

人们看到了，感到愤怒，

and comment angrily.

并愤怒地发表评论。

Others see it, like it, and share it around. 短語動詞

其他人看到了，点赞，并在各处分享。

Either way, 表達脈絡

无论哪种方式，

the content creates interest,

这些内容都制造了关注度，

increases internet traffic, 用詞

增加了互联网流量，

and makes money for the creator.

并为创作者赚了钱。

Here's marketing strategist Andrea Jones explaining more to Megan Lawton, 用詞

接下来是营销策略师 Andrea Jones 向 Megan Lawton 解释更多情况，

presenter of BBC World Service programme Business Daily.

Megan 是 BBC 世界服务节目 Business Daily 的主持人。

The more content they create, 語法

他们创造的内容越多，

the more engagement they get,

获得的参与度就越高，

the more that they get paid.

他们得到的报酬就越多。

And so, they will do anything,

因此，他们会不择手段，

some creators will do anything to get more views, 短語搭配

有些创作者会为了获得更多观看量而不择手段，

because the more views they get,

因为他们获得的观看量越多，

the more that they get paid,

他们得到的报酬就越多，

even if those views are negative or inciting rage and anger in people. 語法

即使这些观看量是负面的，或是煽动人们的愤怒与火气。

Andrea, how is rage bait different to clickbait or other online tactics? 用詞

Andrea，愤怒诱饵与标题党或其他在线策略有何不同？

As a marketer, 表達脈絡

作为一名营销人员，

I'm always, um, you know,

我总是，嗯，你知道的，

coaching my clients and talking to them about using hooks in their marketing, 用詞

在指导我的客户，并与他们谈论在营销中使用“钩子”（hooks），

right?

对吧？

And I think the difference between a hook and rage bait or even its, uh, long-lost cousin clickbait content, 講解

我认为“钩子”和愤怒诱饵，甚至是它失散多年的表亲标题党内容之间的区别在于，

when we think about a hook,

当我们考虑一个钩子时，

to me, a hook accurately reflects what's in that piece of content, 短語搭配

对我来说，钩子准确地反映了该内容片段里的东西，

and it comes from a place of trust. 習語

并且它建立在信任的基础之上。

Whereas rage baiting content is designed to be manipulative. 講解

然而，愤怒诱饵内容则是为了操纵人心而设计的。

Andrea says, the more reaction a post gets,

Andrea 说，帖子得到的反应越多，

the more money the creator makes,

创作者赚的钱就越多，

even if the reactions are hateful.

即使这些反应充满仇恨。

She uses the structure,

她使用了这个句型：

the more one thing happens,

一件事发生得越多，

the more something else happens,

另一件事也就越会发生，

to show that as one thing happens repeatedly,

用来表明当一件事反复发生时，

another thing increases as a result.

另一件事也会因此而增加。

For example,

例如，

the more you practice English,

你练习英语越多，

the more you'll improve.

你的进步就越大。

It doesn't matter that the content is designed to incite outrage, 講解

内容旨在煽动愤怒，

to encourage unpleasant or violent reactions.

或鼓励令人不快甚至暴力的反应，这都无关紧要。

That's why Andrea thinks rage bait is worse than clickbait. 表達脈絡

这就是为什么 Andrea 认为愤怒诱饵比标题党更糟糕。

While clickbait is more truthful about its content, 表達脈絡

标题党对其内容还算更诚实一些，

rage bait is manipulative,

而愤怒诱饵则是操纵性的（manipulative），

meaning it tries to influence something to its own advantage. 短語搭配

意思是它试图为了自己的利益去影响某些事情。

So, it's not hard to see why many people think rage bait is toxic. 講解

因此，不难看出为什么许多人认为愤怒诱饵是有毒的。

So, if you're wondering why people react in the first place, 短語搭配

所以，如果你想知道人们最初为什么会做出反应，

listen as Dr. William Brady explains the psychology behind rage bait to BBC World Service's Business Daily.

请听 William Brady 博士向 BBC 世界服务节目的 Business Daily 解释愤怒诱饵背后的心理学。

If you are an influencer and you want to figure out, 短語動詞

如果你是一个有影响力的人（网红），你想弄清楚，

well, how do I get more eyeballs on my content? 用詞

嗯，我该如何让更多人的目光聚焦在我的内容上？

Well, you need to exploit those biases we have in our psychology, 短語搭配

那么，你需要利用我们心理学上的那些偏见，

because that's the content we'll pay more attention to. 短語搭配

因为那是我们更愿意倾注注意力的内容。

In turn, that's the content that algorithms will amplify, 講解

反过来，算法也会放大这些内容，

which ultimately means more advertising revenue.

这最终意味着更多的广告收入。

Influencers want more eyeballs on their content,

网红希望有更多人关注他们的内容，

more people to view their website or social media posts,

希望有更多人浏览他们的网站或社交媒体帖子，

and use human psychology to do it.

并利用人类心理学来做到这一点。

Psychologically speaking, 表達脈絡

从心理学角度讲，

we all have biases, feelings which are often unconscious,

我们都有偏见，这通常是无意识的感受，

either for or against a certain idea or group of people. 短語搭配

要么赞成，要么反对某个特定的想法或人群。

Biases are emotional,

偏见是情绪化的，

and since listening to our emotions has been vital to the evolution of the human species, 短語搭配

而且由于听从情绪对人类物种的进化至关重要，

creators know that provoking our emotions will grab our attention. 短語搭配

创作者知道激起我们的情绪就能抓住我们的注意力。

So, what can be done to combat rage bait? 語法

那么，有什么办法可以对抗愤怒诱饵呢？

Well, we could all take a moment to think before reacting 短語搭配

嗯，我们都可以在做出反应之前花点时间思考一下，

and remember that by sharing something outrageous, 語法

并记住，分享令人愤怒的事情，

you might be making things worse, 短語搭配

你可能会让事情变得更糟，

while also making the creator richer. 語法

同时也会让创作者变得更富有。

Okay, Phil, let's reveal the answer to your question.

好的，Phil，让我们揭晓你问题的答案吧。

You asked me what bait is.

你问我 bait（诱饵）是什么。

I did, and the correct answer is B,

是的，正确答案是 B，

food put on a hook to catch a fish or an animal.

放在鱼钩上用来捕捉鱼或动物的食物。

And isn't that what you said, Beth?

Beth，你刚才也是这么说的吧？

It is, yes.

是的。

Right again.

又答对了。

Okay, let's recap the vocabulary we've learned in the programme,

好的，让我们回顾一下在节目中学到的词汇，

starting with rage bait,

首先是愤怒诱饵（rage bait），

social media content designed to provoke anger,

旨在激起愤怒的社交媒体内容，

thereby encouraging people to engage with it. 表達脈絡

从而鼓励人们去参与互动。

The structure, the more, the more,

句型 the more, the more（越……越……），

describes the situation when one thing happening repeatedly

描述了当一件事情反复发生时，

results in another thing happening too. 短語搭配

会导致另一件事情也随之发生的情况。

To incite someone means to encourage them to do or feel something unpleasant or violent.

incite someone（煽动某人）的意思是鼓励他们去做或感受一些令人不快或暴力的事情。

The adjective manipulative describes trying to influence or control someone to your own advantage.

形容词 manipulative（操纵性的）描述了试图为了自己的利益而去影响或控制某人。

Eyeballs is an informal word for the number of people viewing a particular website or television programme. 用詞

Eyeballs（眼球/关注度）是一个非正式用语，指的是观看特定网站或电视节目的人数。

And finally, biases are feelings, often unconscious,

最后，biases（偏见）是一种通常无意识的感受，

either for or against an idea or a group of people.

要么赞成，要么反对一个想法或一群人。

Once again, our 6 minutes are up.

我们的6分钟又到了。

Goodbye for now.

暂时说到这。

Bye.

再见。

6 Minute English from bbclearningenglish.com.

6 Minute English，来自 bbclearningenglish.com。