千禧一代 vs Z世代：他们有何不同？如何比较？：英语精读讲义

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Millennials,

千禧一代（Millennials），

also referred to as Generation Y, 短語搭配

也被称为 Y 世代，

are the generational group who follow Generation X

是继 X 世代之后的群体，

and are typically categorized as people born between 1980 to the mid-1990s.

通常指 1980 年至 1990 年代中期出生的人。

Millennials are also sometimes referred to as Echo Boomers

千禧一代有时也被称为“回声潮世代”（Echo Boomers），

due to a major surge in birth rates in the 1980s and 90s. 短語搭配

因为在 1980 年代和 90 年代出生率曾出现大幅增长。

Generation Z or Gen Z is the generational group that came after the Millennials,

Z 世代（Generation Z 或 Gen Z）是千禧一代之后的群体，

born between the mid-1990s up to the mid-2000s.

出生于 1990 年代中期至 2000 年代中期之间。

Generation Z is also referred to as the iGeneration,

Z 世代也被称为 iGeneration、

iGen, or Post Millennials.

iGen 或“后千禧一代”。

How do these generations compare?

这两个世代有何异同？

That's what we'll be looking at today.

这正是我们今天要探讨的话题。

In this episode of The Infographics Show,

在本期《The Infographics Show》中，

Millennials vs. Generation Z.

我们将对比千禧一代与 Z 世代。

Though these two groups sit side by side on the generation ladder, 習語

尽管这两个群体在世代阶梯上紧挨着，

the expansion of the internet and the leaps that have been made with the digital revolution

但互联网的普及和数字革命的飞跃，

has seen them exposed to a host of different experiences.

让他们接触到了截然不同的经历。

Add to that the influence of parents from different generations 表達脈絡

再加上来自不同世代父母的影响，

and we have plenty of scope for differences in attitude and behavior. 短語搭配

导致他们在态度和行为上存在巨大差异。

We reviewed what researchers have said

我们回顾了研究人员的观点，

so we can bring you our list of 10 ways these generations compare and differ.

为大家总结了这两个世代在 10 个方面的异同点。

Let's take a look.

让我们一起来看看吧。

Number one,

第一，

attention span.

注意力持续时间。

Generation Z processes information faster than any other generation,

Z 世代处理信息的速度比其他任何世代都要快，

including Millennials.

包括千禧一代。

They live in a high-tech world of constant updates

他们生活在一个不断更新的高科技世界里，

and having grown up with access to apps such as Vine and Snapchat, 語法

从小就接触 Vine 和 Snapchat 等应用程序，

their attention span is likely to be lower than that of Millennials. 語法

这使得他们的注意力持续时间可能比千禧一代更短。

A study showed that

一项研究表明，

while only 4% of Millennials and older generations believe 13 is an okay age for owning a smartphone,

只有 4% 的千禧一代及更年长的人认为 13 岁适合拥有智能手机，

as high as 18% of Generation Z members think it is an okay age. 語法

而高达 18% 的 Z 世代认为这个年龄完全没问题。

Number two,

第二，

multitasking.

多任务处理。

A short attention span is not always a drawback

注意力时间短并不总是坏事，

and what Generation Z lack in focus, 語法

Z 世代在专注力上的不足，

they make up for in their multitasking capabilities.

完全可以通过他们强大的多任务处理能力来弥补。

Generation Z can work on a school assignment on their computer

Z 世代可以在电脑上做学校作业，

and do research on their tablet,

同时在平板上查资料，

all while taking notes. 語法

而且还能一边记笔记。

And in the evening,

到了晚上，

they will often sit in front of the TV watching a movie,

他们经常会坐在电视前看电影，

at the same time chatting with a friend on Facebook from their phone or laptop.

同时用手机或笔记本电脑在 Facebook 上和朋友聊天。

It's head-spinning stuff.

真是让人眼花缭乱。

Number three,

第三，

independent vs. collaborative.

独立 vs. 合作。

71% of Generation Z say they live by the phrase,

71% 的 Z 世代表示，他们的人生信条是：

"If you want it done right, 習語

“如果你想把事情做好，

then do it yourself."

就要亲自动手。”

Generation Z tend to be more competitive and will adopt a do-it-yourself mindset in personal or professional activities. 短語搭配

Z 世代往往更具竞争意识，在个人或职业活动中都倾向于自己动手。

And when it comes to workspaces, 表達脈絡

在工作空间方面，

69% of Generation Z would rather have their own workspace than share it with others, 語法

69% 的 Z 世代更喜欢拥有自己的独立工作区，而不是与他人共享；

whereas Millennials would opt for a collaborative working environment where they can team up with their colleagues. 講解

而千禧一代则倾向于协作式的工作环境，喜欢和同事团队合作。

Number four,

第四，

the digital pioneers.

数字时代的先驱。

40% of Generation Z say that reliable Wi-Fi is more important than reliable bathrooms.

40% 的 Z 世代表示，可靠的 Wi-Fi 比可靠可用的卫生间更重要。

And according to Pew Research,

根据皮尤研究中心（Pew Research）的数据，

only 14% of US adults had access to the internet in 1995,

1995 年只有 14% 的美国成年人能上网，

but by 2014,

但到了 2014 年，

87% had access.

这一比例达到了 87%。

Millennials saw firsthand how social media revolutionized the way in which we communicate. 講解

千禧一代亲眼见证了社交媒体如何彻底改变我们的沟通方式。

They were pioneers in the digital age,

他们是数字时代的先驱，

witnessing the birth of smartphones,

见证了智能手机、

instant messaging,

即时通讯，

and internet searching capability.

以及互联网搜索功能的诞生。

Generation Z were born into this tech-immersed society

而 Z 世代一出生就处于这个科技沉浸的社会中，

and so have a very different perspective.

因此他们的视角截然不同。

Number five,

第五，

face-to-face or digital chat.

面对面交流还是数字聊天。

All this technology has also had an effect on how these generations differ with communication habits.

所有这些技术也对这两个世代的沟通习惯产生了影响。

And 74% of Generation Z say

高达 74% 的 Z 世代表示，

they prefer to communicate face-to-face with colleagues in the workplace.

在工作场所，他们更喜欢与同事面对面交流。

As we just mentioned,

正如我们刚才提到的，

Millennials pioneered many of the digital communication tools which revolutionized how we do business.

千禧一代开创了许多数字通信工具，这些工具彻底改变了我们的商业模式。

But with Generation Z preferring a more personal approach, 語法

但既然 Z 世代更偏爱人性化的沟通方式，

maybe they are the ideal generation

也许他们将是最理想的一代，

to strike the right balance between online and offline workplace communications. 短語搭配

能够在线上和线下工作交流中找到完美的平衡。

Number six,

第六，

optimistic vision.

乐观的愿景。

A 2016 survey conducted by Lincoln Financial Group tells us that Generation Z are far more optimistic than the Millennials. 語法

Lincoln Financial Group 2016 年的一项调查显示，Z 世代比千禧一代要乐观得多。

50% of Generation Z say America is heading in the right direction vs. 42% of Millennials. 習語

50% 的 Z 世代认为美国正朝着正确的方向发展，而千禧一代中这一比例为 42%。

64% of Gen Z have started researching or talking to others

64% 的 Z 世代在 13 岁前就开始研究或与他人探讨

about their financial futures by age 13.

他们的财务未来。

And after they've started having those conversations,

在开启了这些对话之后，

95% of those making financial plans feel optimistic about their future in general.

95% 制定了财务计划的人对自己的总体未来感到乐观。

Number seven,

第七，

convenience over brands. 用詞

追求便利胜过品牌。

Accenture research tells us that Generation Z love tech-driven fast shopping experiences like 1-hour delivery,

埃森哲（Accenture）的研究告诉我们，Z 世代喜欢科技驱动的快速购物体验，比如一小时送达、

activated shopping,

互动式购物，

and in-store kiosks.

以及店内自助终端。

Brands are less important and they'll happily switch retailers who are better at providing these services.

品牌对他们来说不那么重要，如果其他零售商在这些服务上做得更好，他们会乐意换一家。

And they see shopping as a social experience. 語法

他们将购物视为一种社交体验。

They like to consult friends and get opinions on products.

他们喜欢咨询朋友并听取关于产品的意见。

They can be unforgiving when leaving reviews for retailers

他们在给零售商留下差评时毫不留情，

and are also twice as likely to consult YouTube as Millennials 語法

并且在购物前查看 YouTube 测评的可能性

before making a purchase.

是千禧一代的两倍。

Number eight,

第八，

different ways of learning.

不同的学习方式。

75% of Generation Z say there are other ways of getting a good education other than the traditional route of going to college, 短語搭配

75% 的 Z 世代认为除了上大学这条传统路线之外，还有其他获得良好教育的方法，

according to Sparks and Honey Research.

这是 Sparks and Honey Research 的研究结果。

And Generation Z has the beauty of hindsight on their side to see how things panned out for their counterparts. 講解

Z 世代拥有后见之明的优势，能够看到前辈们的经历。

Many Millennials now have large student debts

许多千禧一代现在背负着巨额学生贷款，

and have been left questioning whether it was worth it 語法

并且不禁怀疑这是否值得，

with 44% of recent college grads employed in jobs that do not require a degree.

因为 44% 的应届大学毕业生从事的工作根本不需要学位。

Number nine,

第九，

tolerance.

包容度。

Millennials tend to be more tolerant than Generation Z

千禧一代往往比 Z 世代更宽容，

as they have generally encountered more situations in life where things have the potential to go wrong. 短語搭配

因为他们通常在生活中遇到过更多事情可能会出错的情况。

For Generation Z,

对于 Z 世代来说，

it's all about getting the job done 短語搭配

最重要的是把工作完成，

and problems for them usually mean it's time to look elsewhere.

如果遇到问题，对他们通常意味着该寻找其他选择了。

As an example,

举个例子，

if Generation Z experience a technical hitch when making an online purchase, 用詞

如果 Z 世代在网购时遇到技术故障，

it's unlikely they'll visit that store again.

他们很可能不会再光顾那家店了。

Whereas Millennials will be more lenient and likely give the store a second chance. 短語搭配

而千禧一代则会更宽容，更有可能给商店第二次机会。

And finally,

最后，

number 10,

第 10 点，

social influencers are today's celebrities.

如今的明星是社交媒体上的网红。

Generation Z are more likely to be browsing YouTube than sitting in a movie theater.

Z 世代更愿意刷 YouTube，而不是坐在电影院里。

63% of them say they prefer to see real people than celebs in their ads.

63% 的人表示，比起明星，他们更喜欢在广告中看到普通人。

So it's pretty obvious we've probably got a large percentage of Generation Z viewers

所以很显然，我们《The Infographics Show》的观众中，

here at The Infographics Show.

很大一部分可能是 Z 世代。

But whether you're Gen Y or Gen Z, 語法

但无论你是 Y 世代还是 Z 世代，

one thing is for sure, 短語搭配

有一件事是肯定的，

you need money.

那就是你需要钱。

Do you have a job that you hate

你是否讨厌现在的工作，

and want to start a side business for that hobby you've had since you were a kid?

并想把你从小的爱好变成一门副业？

Wix can help you get started with a website.

Wix 可以帮你从建立一个网站开始。

Maybe you also want to start a mailing list

也许你还想创建一个邮件列表，

or have a custom email address.

或者拥有一个自定义的电子邮件地址。

Wix can do that too.

Wix 也能做到。

Wix is an amazing platform for anybody,

对于任何人来说，Wix 都是一个了不起的平台，

whether you're a complete beginner,

无论你是完全的新手、

a business owner,

企业主、

a professional designer,

专业设计师，

or even a professional website builder.

甚至是专业的网站开发者。

You will never have to worry if your website is safe and secure

你永远不必担心你的网站是否安全，

or if it will go down because of something you can't even understand. 短語動詞

或者它是否会因为一些你根本不了解的原因而崩溃。

Wix does all the heavy lifting. 習語

Wix 会为你搞定所有繁重的工作。

You can finally create that amazing website you've been thinking about

你终于可以创建你一直想要的那个超棒的网站，

and support the Infographics Show at the same time

并且同时支持《The Infographics Show》，

by going to wix.com/go/infographics

只需访问 wix.com/go/infographics，

or clicking the link in the description.

或者点击描述中的链接即可。

Don't wait until the next generation beats you to your idea. 習語

不要等到下一代人抢走你的点子。

Get a head start today with the amazing website you deserve. 習語

今天就用你应得的出色网站抢占先机吧。

Do you fall into either of these two generations? 短語搭配

你属于这两个世代中的哪一个呢？

If so,

如果是的话，

how do you compare to what we've described?

你和我们描述的特征相符吗？

Let us know in the comments.

请在评论区告诉我们。

Also, be sure to check out our other video called What Are the Weirdest Unsolved Internet Mysteries?

此外，别忘了看看我们的另一期视频《互联网上有哪些最离奇的未解之谜？》。

Thanks for watching

感谢观看，

and as always,

一如既往，

don't forget to like,

别忘了点赞、

share,

分享，

and subscribe.

和订阅。

See you next time.

我们下次见。