元宇宙全解析：下一步将走向何方？| Insider Business：英语精读讲义

The metaverse.

元宇宙。

The metaverse.

元宇宙。

The metaverse.

元宇宙。

Let's talk about metaverse.

我们来聊聊元宇宙。

By now, you've probably heard of the metaverse. 短語搭配

到现在，你可能已经听说过元宇宙了。

From now on,

从今往后，

we're going to be metaverse first, 表達脈絡

我们将以元宇宙为先，

not Facebook first.

而不是以 Facebook 为先。

But even with all this hype, 語法

但即使有这么多热度，

And many are betting big that it could change the face of how we interact. 習語

许多人仍下了重注，认为它可能会彻底改变我们的互动方式。

And we have to say it's pretty amazing.

不得不说，它真的很惊艳。

The metaverse might still be a little confusing.

元宇宙可能还是让人有点摸不着头脑。

What is the metaverse?

元宇宙是什么？

The metaverse is basically the successor state to today's mobile internet.

元宇宙基本上就是如今移动互联网的下一代形态。

It's an internet that is going to be a lot more immersive,

这将是一种沉浸感强得多的互联网，

more social possibly,

也可能更具社交性，

a lot more engaging, more 3D.

更吸引人，也更立体。

So it's almost like the internet's going to be all around us in some ways, 表達脈絡

所以从某种意义上说，互联网几乎会环绕在我们身边，

breaking away from our phones, 短語動詞

不再局限于手机，

our desks.

也不再局限于书桌。

The metaverse is going to offer,

元宇宙将会带来——

at least in the way that we define it, 語氣意圖

至少按照我们的定义，

let's say it's going to be web 3.0.

可以说，它将成为 Web 3.0。

It's going to be a world that's going to be more seamless, 用詞

它会成为一个衔接更顺畅的世界，

it's going to give more opportunity for much better experiences,

为更出色的体验创造更多机会，

much more immersive experiences.

带来沉浸感强得多的体验。

And to get there, 表達脈絡

而要实现这一点，

there are a lot of different technologies involved.

需要用到许多不同的技术。

You know, it is enabled by many different technologies.

要知道，这背后有多种技术的支持。

So AI, obviously,

其中当然包括人工智能，

which is really hot right now, is part of that future state of the internet. 用詞

它目前炙手可热，也是未来互联网形态的一部分。

AR and VR, 文化背景

还有增强现实和虚拟现实，

5G,

5G、

6G,

6G、

cloud computing, 文化背景

云计算、

edge computing,

边缘计算，

there's an element of blockchain as well possibly.

可能也会包含区块链元素。

So yeah,

所以，没错，

it's kind of how we will experience the future state of the internet.

这大概就是我们将如何体验互联网的未来形态。

So that to me is part of that beginning idea and concept of how do we make the world more immersive.

所以在我看来，这正是最初的想法和理念之一：我们该如何让这个世界更具沉浸感。

I am proud to announce that starting today, 語氣意圖

我很自豪地宣布，从今天起，

our company is now Meta.

我们的公司正式更名为 Meta。

Mark Zuckerberg made this announcement in late 2021,

Mark Zuckerberg 于 2021 年底宣布了这一消息，

saying that his company is now going to be metaverse first,

称他的公司今后将以元宇宙为先，

not Facebook first.

而不是以 Facebook 为先。

And other major brands and companies proceeded to join the metaverse party. 習語

随后，其他大品牌和公司也纷纷加入了元宇宙这场盛会。

Fashion brands like Nike and Gucci created virtual experiences

Nike 和 Gucci 等时尚品牌打造了虚拟体验，

for customers to explore their history, 語法

让顾客探索这些品牌的历史、

products,

产品

and designs.

和设计。

Walmart built a virtual world called Walmart Land, 語法

Walmart 打造了一个名为 Walmart Land 的虚拟世界，

where people can play games,

人们可以在那里玩游戏、

attend concerts,

看演唱会，

and buy virtual merchandise for its avatars.

还可以为虚拟化身购买虚拟商品。

But some people argue that the metaverse still has a long way to go. 習語

但有些人认为，元宇宙还有很长的路要走。

You know, as much as I don't necessarily always like seeing those headlines that proclaim the death of the metaverse, 講解

你知道，虽说我不一定总愿意看到那些宣称元宇宙已死的标题，

I understand that it was overhyped. 用詞

但我明白，它之前确实被过度炒作了。

It was just a lot. 語氣意圖

这一切实在有点过头了。

I think it's important to kind of understand that,

我认为，有一点很重要，那就是要明白，

especially for the younger generations,

尤其对年轻一代来说，

for Gen Z but more so Gen Alpha, 表達脈絡

对 Z 世代如此，对 Alpha 世代更是如此，

whatever happens in these virtual spaces 語法

在这些虚拟空间里发生的一切

is still very real,

依然非常真实，

right?

对吧？

Just because it happens in Fortnite, 語法

仅仅因为事情发生在 Fortnite 里，

doesn't make it less real to them.

并不意味着对他们来说就不那么真实。

It's very real.

那是非常真实的。

It's this continuum of the spaces they inhabit, 用詞

他们生活在彼此延续的不同空间里，

which can be virtual and the physical world.

既有虚拟空间，也有现实世界。

The friends,

他们结交的朋友，

the relationships they make are real.

以及建立的关系，都是真实的。

For a lot of us that are in this industry,

对我们这个行业的很多人来说，

it's also making sure that we explain to people like

还必须确保向人们解释清楚：

this is a long-term vision. 用詞

这是一个长期愿景。

It's a long-term play.

这是一项长期布局。

We do have one more thing. 講解

我们还有一件事。

And there are some notable companies

而且有一些知名公司

making long-term plays on the metaverse.

正在围绕元宇宙进行长期布局。

Apple unveiled in June 2023 its long-awaited Vision Pro, 用詞

2023 年 6 月，Apple 发布了期待已久的 Vision Pro，

a mixed reality headset

这是一款混合现实头显，

scheduled to be released in early 2024. 語法

计划于 2024 年初上市。

Tech website The Verge demoed it and called it 講解

科技网站 The Verge 试用了它，并称其为

the best possible version of a VR headset.

VR 头显所能达到的最佳形态。

Also in 2023,

同样是在 2023 年，

BMW opened what it calls the world's first virtual factory, 表達脈絡

BMW 启用了其所谓的全球首座虚拟工厂，

a digital twin of a factory 講解

也就是一座工厂的数字孪生体，

that it can run simulations on

BMW 可以利用它进行模拟，

before actually opening the real physical factory.

之后再真正启用实体工厂。

BMW did this using Nvidia's Omniverse platform,

BMW 使用 Nvidia 的 Omniverse 平台实现了这一点，

which its CEO has compared to the metaverse.

Nvidia 的 CEO 曾将该平台比作元宇宙。

Epic Games,

Epic Games，

the developers of the hugely popular Fortnite game,

这家热门游戏 Fortnite 的开发商，

is also deeply invested in the metaverse, 短語搭配

也对元宇宙投入颇深，

after raising $2 billion

此前它筹集了 20 亿美元，

to advance the company's vision to build the metaverse.

以推进公司构建元宇宙的愿景。

The LEGO Group,

LEGO Group，

which announced a metaverse partnership with Epic Games,

曾宣布与 Epic Games 建立元宇宙合作关系，

is also bullish on the metaverse space. 用詞

它同样十分看好元宇宙领域。

Firstly, I don't think that metaverse is going to be just one platform.

首先，我不认为元宇宙只会是一个平台。

I think metaverse,

我认为元宇宙，

at least in my view, 語氣意圖

至少在我看来，

should be platform agnostic. 用詞

应该不依赖任何平台。

I think that's the benefit of it

我认为它的优势

is the fact

就在于

that it's going to actually be agnostic to a particular platform.

它实际上不会依赖某个特定平台。

It's going to exist in different technologies

它将存在于各种不同的技术中，

and it should be interoperable. 用詞

而且应该能够互联互通。

And I think what's going to power it up 短語動詞

我认为，真正为它注入动力的关键，

is if people are able to move seamlessly 短語搭配

是人们能否顺畅无阻地穿梭于

through the experiences in the metaverse

元宇宙中的各种体验，

versus actually being siloed into one particular platform. 用詞

而不是被困在某一个平台的孤岛里。

So whether it's on Roblox, 語法

所以，无论是在 Roblox、

Fortnite, Nvidia's Omniverse,

Fortnite、Nvidia 的 Omniverse 上，

and through a Meta or Apple headset,

还是通过 Meta 或 Apple 的头显，

or something else entirely,

又或是完全不同的其他形式，

there are a lot of different directions the metaverse could go.

元宇宙未来都可能走向许多不同的方向。

And that's the point, 表達脈絡

而这正是重点所在，

as technology,

因为技术、

the internet,

互联网，

and the way we use both of them evolves.

以及我们使用二者的方式都在不断演变。

This is not going to go away.

这一切不会消失。

The internet will continue to evolve.

互联网会继续演变。

The hardware is going to continue to evolve beyond our phones,

硬件也将不断发展，超越手机的形态，

you know,

你知道，

with that post-smartphone future, 用詞

迈向后智能手机时代的未来。

New wearables are going to potentially open up 短語搭配

新型可穿戴设备可能会开辟

new ways for us to engage with the internet.

我们与互联网互动的新方式。

Those are all things that brands look at towards the horizon.

这些都是品牌着眼未来时关注的方向。

So yeah,

所以，没错，

the long-term value is that things are moving fast,

长期价值在于，一切都在飞速变化，

technology is converging and a whole new generation 講解

各种技术正在融合，而全新的一代人——

that is going to change things

将会改变一切的这一代人——

is slowly,

正在慢慢地，

you know,

怎么说呢，

growing up.

长大成人。