這項革命性的球鞋回收計畫完美結合了高性能運動服飾與永續發展：英語精讀講義

So at On, our mission is to ignite the human spirit through movement. 慣用語

所以，在 On，我們的使命是透過運動激發人類的精神力量。

The experience of running is always central around this.

跑步體驗始終是這項使命的核心。

We are building and growing together with a big community.

我們正與一個龐大的社群攜手共創、共同成長。

The future now is within circularity,

如今，未來不僅在於循環模式，

but also that journey towards that. 慣用語

也在於邁向這項目標的歷程。

How do we essentially product create in the right way

核心問題是，我們該如何用正確的方式打造產品，

to lead the industry in order to take sustainability seriously. 講解

進而引領整個產業認真看待永續發展。

The history of On started with three people,

On 的歷史始於三個人：

David Allemann, Caspar Coppetti, and Olivier Bernhard.

David Allemann、Caspar Coppetti 和 Olivier Bernhard。

And they had the vision to create the perfect running shoe that didn't exist on the market. 講解

他們懷抱著一個願景：創造出市場上還不存在的完美跑鞋。

A garden hose and a pair of scissors later, 表達脈絡

用上一條花園水管和一把剪刀後，

Olivier had made what we called a Monster,

Olivier 做出了一個我們稱為 Monster 的東西，

and he went for a run,

接著出去跑了一圈，

and he was like, 用詞

然後他說：

"Hey, we're onto something here." 慣用語

「嘿，看來這件事有搞頭。」

So CloudTec is our first patented technology from On.

因此，CloudTec 是 On 的第一項專利技術。

It consists of different hollow pods called clouds. 片語搭配

它由多個稱為「雲朵」的中空單元組成。

And the special thing is they are not only cushioned vertically, 文法

它的特別之處在於，這些單元不只能提供垂直方向的緩衝，

but also horizontally.

也能提供水平方向的緩衝。

So CloudTec is basically made for a soft landing 片語搭配

因此，CloudTec 的設計就是為了帶來柔和落地

and an explosive takeoff.

和爆發力十足的蹬地。

At On, we have a super collaborative culture.

在 On，我們擁有高度協作的文化。

It's kind of like nowhere I've really worked. 語氣意圖

這和我待過的任何職場都很不一樣。

Everyone who has an idea can bring that to the table. 慣用語

任何人有了想法，都可以提出來一起討論。

In terms of the sock liner, 表達脈絡

至於鞋墊，

I wanted to have something again very light.

我還是希望它能非常輕盈。

So at On, the goal is making a proof of concept as quick as possible. 講解

因此，在 On，我們的目標是盡快做出概念驗證。

Basically, within hours,

基本上，只要幾個小時，

we can make it from an idea

我們就能把一個想法

to a final first shoe we can run in 文法

變成第一雙可以實際試跑的成品鞋，

and to see if an idea really has potential.

看看這個想法是否真的有潛力。

And then we went to something like this

後來，我們又做出類似這樣的設計，

with like a lot of cavities.

裡面有許多空腔。

So building the prototype is basically happening with our hands.

所以，原型基本上都是由我們親手製作。

I think at other companies often it happens first all digital.

我想，其他公司通常一開始就全面採用數位方式。

We are starting differently.

而我們的起點不同。

We are starting with a physical prototype.

我們從實體原型開始。

And the interesting thing is we are involving our design team in that. 片語搭配

有趣的是，我們也讓設計團隊參與其中。

And then once we have a prototype, 文法

有了原型之後，

we will then essentially put it on the foot,

我們會把它穿到腳上，

and we will take it on the treadmill,

再拿到跑步機上測試，

and then we will start analyzing the sports science aspect of that shoe.

接著開始從運動科學的角度分析這雙鞋。

Being able to quickly make a prototype to show an idea 文法

能迅速做出原型來呈現一個想法，

and to prove that the technology works or not

並驗證這項技術是否可行，

is something that inspires everyone in their every day.

這件事每天都在激勵每一個人，

not just in product, 文法

不只是在產品團隊，

but I think in all of the other teams as well.

我想，其他所有團隊也是如此。

Now we're trying to fix the sustainability issue

現在，我們正努力解決永續發展方面的問題，

which is how do we eliminate waste in our process. 片語搭配

也就是如何消除流程中的浪費。

We've created a fully recyclable product line here at On, 用詞

我們在 On 打造了一條完全可回收的產品線，

and it's called Cyclon.

名為 Cyclon。

So the Cyclon program is starting with the Cloudneo.

Cyclon 計畫從 Cloudneo 起步。

And the idea of this is

它的理念是，

that every product that we make in this range,

對於這個系列中的每一款產品，

we can take the materials back 片語動詞

我們都能回收它的材料，

and then recycle them and use them to make the next product.

再循環利用，用來製造下一款產品。

What we were researching is

我們當時研究的問題是：

how can we make the whole shoe out of one raw material. 片語搭配

怎樣才能只用一種原料做出整雙鞋？

So what we zoomed in on are castor beans. 片語動詞

最後，我們把焦點放在蓖麻籽上。

A lot of people cannot believe it,

很多人覺得難以置信，

but basically we take one polymer family

但其實，我們採用的是同一類聚合物，

and engineer it into different functionalities. 用詞

再透過工程設計，讓它具備不同的功能。

This material is synthesized not from petrol, 文法

這種材料並非由石油合成，

but from castor beans.

而是由蓖麻籽合成。

And the special thing about the castor beans is

蓖麻籽的特別之處在於，

they are growing only in very dry areas where nothing else can grow. 文法

它只生長在極度乾旱、其他作物無法生長的地區。

From this,

從這個，

we get to this.

我們做出了這個。

Now when this goes to our end consumer and they're finished with it, 片語搭配

當產品送到最終消費者手中，而他們使用完之後，

we take this back,

我們會將它收回，

and we can put this back into the raw material system,

讓它重新回到原料系統，

and then create this shoe all over again. 片語搭配

然後重新製造出這雙鞋。

The runners out there more and more understand the direction we are going.

越來越多跑者開始理解我們前進的方向。

That it's not only about a good-looking shoe and a shoe which feels good,

這不只是要做一雙好看、穿起來舒服的鞋，

but which also takes responsibility for the impact. 片語搭配

還要為它所造成的影響負責。

So the future of On definitely follows this circular route

因此，On 的未來一定會沿著這條循環路線前進，

that we've created with the Cyclon program

這正是我們透過 Cyclon 計畫

and with the Cloudneo,

和 Cloudneo 開創的路線，

and it's taken it even further. 慣用語

而且我們還會把它拓展得更遠。

How can we push this on more footwear?

要如何把這種模式拓展到更多鞋款？

How can we push this on further products at On?

要如何把它應用到 On 更多的產品上？

When I think about On in the next few years, 表達脈絡

想到 On 未來幾年的發展，

I'm so excited for the journey

我就對這段旅程充滿期待，

because every product that we make,

因為我們每打造一款產品，

we're getting better from a technology standpoint, 片語搭配

都會在技術層面有所進步，

from a sustainability standpoint.

在永續發展層面也是如此。

Every time that we create something new, 文法

每當我們創造出新事物，

we're building on the ethos that we set up at the beginning. 講解

都是在延續並發展創立之初確立的理念。