網路連結如何幫助這位創業家將對冷肉拼盤的熱愛轉化為獲利事業：英語精讀講義

My name is Ayesha Patel and I am the owner of Yaya Yum Boards.

我叫 Ayesha Patel，是 Yaya Yum Boards 的老闆。

We specialize in charcuterie boards, 講解

我們專做冷肉起司拼盤，

but we also do brunch boards,

但也做早午餐拼盤、

dessert boards,

甜點拼盤，

and we host workshops on how to build your own boards as well. 片語搭配

還會舉辦工作坊，教大家如何親手製作自己的拼盤。

If I describe Yaya Yum Boards in one sentence,

如果要用一句話來形容 Yaya Yum Boards，

it would be Yaya Yum Boards is making hosting easier

那就是：Yaya Yum Boards 讓待客變得更輕鬆，

one board at a time. 片語搭配

從每一份拼盤做起。

I remember when I made my first board.

我還記得自己做第一份拼盤的時候。

It was really exhilarating

那種感覺真的讓人興奮不已，

putting together these different types of cheeses 片語動詞

把各種不同的起司搭配在一起，

and cutting things together

再把各種食材切好、組合起來，

and putting them all on one board.

然後全部擺在同一個拼盤上。

We started out with posting on social media 片語動詞

一開始，我們會在社群媒體上分享

pictures of boards that I had done

我做過的拼盤照片，

just for my friends and family.

那些原本只是為親朋好友做的。

I was working at my parents' house for about a year

大約有一年，我一直在父母家裡工作，

and at that time I pretty much filled their entire kitchen

那時候，我幾乎把他們整間廚房

up with all my stuff.

都塞滿了我的東西。

They were kicking me out at that point. 片語動詞

那時他們都要把我趕出去了。

They're like, "You got to go." 講解

他們說：「你得走了。」

That's when I realized that this could be a business 表達脈絡

那時我才意識到，這真的可以做成一門生意，

and that we should go to the next step.

而且我們應該更進一步了。

This whole business has been mainly just figuring it out as we go. 講解

這門生意基本上都是我們邊做邊摸索出來的。

No matter if it's good or bad, 文法

不論是好事還是壞事，

every single thing that's happened in the business

生意中發生的每一件事

has really been a learning lesson for me.

對我來說，都實實在在是一堂課。

My first year of business,

創業第一年，

I went through the whole Christmas Eve day

平安夜那一整天，我都在忙，

with about 20-ish orders 用詞

處理了大約 20 筆訂單，

and I was exhausted by the end of the day.

一天下來，我已經筋疲力盡。

It was 6:00 p.m.

當時是傍晚 6 點。

and then I get a phone call 表達脈絡

這時我接到一通電話，

and it was actually a customer wondering 文法

原來是一位顧客打來詢問

where their order was.

自己的訂單到哪裡了。

I frantically got up and I realized

我慌忙站起來，這才發現

I completely missed the order. 用詞

我完全漏掉了這筆訂單。

My whole family was home

當時全家人都在家，

and I got all of them in the kitchen

我把他們全都叫進廚房，

and we built this large board within 20 minutes

我們在 20 分鐘內做好了這個大型拼盤，

and got it out the door. 慣用語

趕緊把它送了出去。

That was the first time that I missed an order

那是我第一次漏單，

and it being Christmas Eve 文法

而且偏偏是在平安夜，

and it being a really large order,

又是一筆很大的訂單，

it was a very big deal at the time. 片語搭配

所以當時真的是件大事。

That's when I realized we needed a more efficient ordering system in place 片語搭配

就在那時，我意識到我們需要建立一套更有效率的訂購系統，

versus what we were doing previously.

不能再沿用之前的做法。

I was taking orders through forms and documents 片語搭配

當時我是透過表單和文件來接單，

and then I was writing them on sticky notes.

然後再把訂單抄到便利貼上。

Then I went on my own 片語搭配

後來我決定自己動手，

and I researched different types of platforms

研究了各種不同的平台，

to create my own website.

來打造自己的網站。

It made it so much more efficient 文法

這讓整個流程有效率多了，

where we weren't going to be missing orders that way.

這樣一來，我們就不會再像那樣漏單了。

Connectivity is such a huge aspect of the business. 文法

網路連線是這門生意非常重要的一環。

It has really just streamlined everything 用詞

它確實大幅簡化了

that we do on a daily basis. 片語搭配

我們每天要做的每一件事。

Our whole business, about 90% of it is online interactions.

我們的業務大約有 90% 都是在線上互動中完成的。

Our websites, social media,

我們的網站和社群媒體

are all things that people use to either inquire about future orders 文法

都是大家用來詢問日後訂購事宜

or order online.

或直接在線上下單的管道。

We post on Instagram

我們會在 Instagram 上發文，

and that's where everyone sees our content.

大家就是在那裡看到我們的內容。

People eat with their eyes, 慣用語

大家都是先用眼睛品嚐美食，

so they see a photo

所以他們看到一張照片，

and they want that exact board.

就會想要一模一樣的拼盤。

The first thing that we do when we get to the store 文法

我們到店後做的第一件事

is check the tablet and see what orders we have for that day.

就是查看平板，確認當天有哪些訂單。

Once we get the list of orders on our big whiteboard in the kitchen,

等我們把訂單清單寫到廚房的大白板上後，

I go out to our front of house 文化背景

我會走到外場，

and I turn on our tablet

打開我們的平板，

with the music just to get the vibes going in here. 片語搭配

放點音樂，讓店裡的氣氛熱絡起來。

I also check our email to see if anyone has inquired 文法

我也會查看電子郵件，看看是否有人詢問過

about new potential orders for the future.

日後可能要下的訂單。

Customers will walk in

顧客會直接走進店裡，

and either they're coming in to place an order 片語搭配

他們有的是來下單，

for future or they'll be coming in for one of our grab and go boards. 用詞

預訂日後要取的拼盤；有的則是來買我們的即取即走拼盤。

They grab one off of the shelf

他們從架上拿一份，

and we ring them up at our point of sale software. 講解

我們再用 POS 收銀系統替他們結帳。

If they're coming in for a future order,

如果他們是來提前預訂的，

we recommend different types of boards for them to pick up 片語動詞

我們會推薦不同類型的拼盤供他們選擇，

and then they also schedule a date and time to pick up.

接著他們也會預約取餐的日期和時間。

This is all through the website

這一切都透過網站完成，

and it makes everything really streamlined.

讓整個流程變得非常順暢。

I really like to teach the message of pairing different things together

我很喜歡教大家把不同的食材搭配在一起，

and trying the perfect bite.

並找出最完美的一口滋味。

We really just started dipping our toes into the workshop aspect of it 慣用語

我們其實才剛開始嘗試舉辦工作坊，

and people are having a lot of fun in that.

大家都玩得非常開心。

We're teaching not only just the art of making charcuterie boards.

我們傳授的，不只是製作冷肉起司拼盤這門藝術。

Yaya Yum Boards is bringing people together through the art of grazing. 講解

Yaya Yum Boards 透過分享美食的藝術，讓人們相聚在一起。

I couldn't imagine having any other type of job 文法

我無法想像自己去做其他任何工作，

because I just feel like this is what I was meant to do. 文法

因為我覺得，這就是我命中注定要做的事。