引戰內容：網路上的憤怒情緒如何變現 ⏲️ 6 Minute English (6分鐘英語)：英語精讀講義

6 Minute English from bbclearningenglish.com.

6 Minute English，來自 bbclearningenglish.com。

Hello, this is 6 Minute English from BBC Learning English.

你好，這裡是 BBC Learning English 的 6 Minute English。

I'm Phil.

我是 Phil。

And I'm Beth.

我是 Beth。

If you use the internet and nearly everyone does, 文法

如果你使用網際網路，而且幾乎人人都在用，

you've probably read headlines like this.

你可能讀過像這樣的標題：

You won't believe what plastic surgery this celebrity has had done. 講解

「你絕對想不到這位明星做了什麼樣的整型手術。」

Known as clickbait, 文法

這被稱為「標題黨」（clickbait），

headlines like these are used to grab your attention 片語搭配

像這樣的標題被用來吸引你的注意力

and make you read more. 文法

並讓你閱讀更多內容。

But now,

但現在，

a new trend called rage bait is spreading across social media. 片語搭配

一種叫做「憤怒誘餌」（rage bait）的新趨勢正在社群媒體上蔓延。

Rage bait is online content designed to make you angry or outraged. 講解

「憤怒誘餌」是旨在讓你感到生氣或憤怒的線上內容。

In this programme,

在本期節目中，

we'll explore the trend of rage baiting,

我們將探討製造憤怒誘餌的趨勢，

and as usual,

和往常一樣，

we'll learn some useful new vocabulary,

我們將學習一些有用的新詞彙，

all of which you can find on our website, 文法

所有這些你都可以在我們的網站上找到，

bbclearningenglish.com.

bbclearningenglish.com。

Great.

太棒了。

But first,

但首先，

it's time for my question, Beth,

Beth，到了我提問的時間了，

which is about the two terms we've been using, 文法

這個問題是關於我們一直在使用的兩個詞：

clickbait and rage bait.

標題黨（clickbait）和憤怒誘餌（rage bait）。

Both contain the word bait,

兩者都包含「誘餌」（bait）這個詞，

but what is its actual meaning?

但它的實際含義是什麼？

Is bait A, 用詞

bait（誘餌）是指 A，

a strong feeling of anger,

一種強烈的憤怒感，

B,

B，

food put on a hook to catch fish or animals,

放在魚鉤上用來捕捉魚或動物的食物，

or C,

還是 C，

a piece of computer software?

一款電腦軟體？

Uh, I am fairly confident that it is B, 片語搭配

呃，我相當有信心選 B，

food put on a hook.

放在魚鉤上的食物。

Okay, well,

好的，那麼，

we'll find out the correct answer later in the programme. 片語動詞

我們將在節目稍後揭曉正確答案。

Here's how rage bait works. 表達脈絡

以下是憤怒誘餌的運作方式。

A creator posts a provocative piece of content online, 用詞

創作者在網上發布一段具有挑釁性的內容，

a message maybe,

也許是一則訊息，

or a video.

或者一段影片。

People see it, feel outraged, 用詞

人們看到了，感到憤怒，

and comment angrily.

並憤怒地發表評論。

Others see it, like it, and share it around. 片語動詞

其他人看到了，按讚，並在各處分享。

Either way, 表達脈絡

無論哪種方式，

the content creates interest,

這些內容都製造了關注度，

increases internet traffic, 用詞

增加了網路流量，

and makes money for the creator.

並為創作者賺了錢。

Here's marketing strategist Andrea Jones explaining more to Megan Lawton, 用詞

接下來是行銷策略師 Andrea Jones 向 Megan Lawton 解釋更多情況，

presenter of BBC World Service programme Business Daily.

Megan 是 BBC 世界服務節目 Business Daily 的主持人。

The more content they create, 文法

他們創造的內容越多，

the more engagement they get,

獲得的參與度就越高，

the more that they get paid.

他們得到的報酬就越多。

And so, they will do anything,

因此，他們會不擇手段，

some creators will do anything to get more views, 片語搭配

有些創作者會為了獲得更多觀看量而不擇手段，

because the more views they get,

因為他們獲得的觀看量越多，

the more that they get paid,

他們得到的報酬就越多，

even if those views are negative or inciting rage and anger in people. 文法

即使這些觀看量是負面的，或是煽動人們的憤怒與火氣。

Andrea, how is rage bait different to clickbait or other online tactics? 用詞

Andrea，憤怒誘餌與標題黨或其他線上策略有何不同？

As a marketer, 表達脈絡

作為一名行銷人員，

I'm always, um, you know,

我總是，嗯，你知道的，

coaching my clients and talking to them about using hooks in their marketing, 用詞

在指導我的客戶，並與他們談論在行銷中使用「鉤子」（hooks），

right?

對吧？

And I think the difference between a hook and rage bait or even its, uh, long-lost cousin clickbait content, 講解

我認為「鉤子」和憤怒誘餌，甚至是它失散多年的表親標題黨內容之間的區別在於，

when we think about a hook,

當我們考慮一個鉤子時，

to me, a hook accurately reflects what's in that piece of content, 片語搭配

對我來說，鉤子準確地反映了該內容片段裡的東西，

and it comes from a place of trust. 慣用語

並且它建立在信任的基礎之上。

Whereas rage baiting content is designed to be manipulative. 講解

然而，憤怒誘餌內容則是為了操縱人心而設計的。

Andrea says, the more reaction a post gets,

Andrea 說，貼文得到的反應越多，

the more money the creator makes,

創作者賺的錢就越多，

even if the reactions are hateful.

即使這些反應充滿仇恨。

She uses the structure,

她使用了這個句型：

the more one thing happens,

一件事發生得越多，

the more something else happens,

另一件事也就越會發生，

to show that as one thing happens repeatedly,

用來表明當一件事反覆發生時，

another thing increases as a result.

另一件事也會因此而增加。

For example,

例如，

the more you practice English,

你練習英語越多，

the more you'll improve.

你的進步就越大。

It doesn't matter that the content is designed to incite outrage, 講解

內容旨在煽動憤怒，

to encourage unpleasant or violent reactions.

或鼓勵令人不快甚至暴力的反應，這都無關緊要。

That's why Andrea thinks rage bait is worse than clickbait. 表達脈絡

這就是為什麼 Andrea 認為憤怒誘餌比標題黨更糟糕。

While clickbait is more truthful about its content, 表達脈絡

標題黨對其內容還算更誠實一些，

rage bait is manipulative,

而憤怒誘餌則是操縱性的（manipulative），

meaning it tries to influence something to its own advantage. 片語搭配

意思是它試圖為了自己的利益去影響某些事情。

So, it's not hard to see why many people think rage bait is toxic. 講解

因此，不難看出為什麼許多人認為憤怒誘餌是有毒的。

So, if you're wondering why people react in the first place, 片語搭配

所以，如果你想知道人們最初為什麼會做出反應，

listen as Dr. William Brady explains the psychology behind rage bait to BBC World Service's Business Daily.

請聽 William Brady 博士向 BBC 世界服務節目的 Business Daily 解釋憤怒誘餌背後的心理學。

If you are an influencer and you want to figure out, 片語動詞

如果你是一個有影響力的人（網紅），你想弄清楚，

well, how do I get more eyeballs on my content? 用詞

嗯，我該如何讓更多人的目光聚焦在我的內容上？

Well, you need to exploit those biases we have in our psychology, 片語搭配

那麼，你需要利用我們心理學上的那些偏見，

because that's the content we'll pay more attention to. 片語搭配

因為那是我們更願意傾注注意力的內容。

In turn, that's the content that algorithms will amplify, 講解

反過來，演算法也會放大這些內容，

which ultimately means more advertising revenue.

這最終意味著更多的廣告收入。

Influencers want more eyeballs on their content,

網紅希望有更多人關注他們的內容，

more people to view their website or social media posts,

希望有更多人瀏覽他們的網站或社群媒體貼文，

and use human psychology to do it.

並利用人類心理學來做到這一點。

Psychologically speaking, 表達脈絡

從心理學角度講，

we all have biases, feelings which are often unconscious,

我們都有偏見，這通常是無意識的感受，

either for or against a certain idea or group of people. 片語搭配

要嘛贊成，要嘛反對某個特定的想法或人群。

Biases are emotional,

偏見是情緒化的，

and since listening to our emotions has been vital to the evolution of the human species, 片語搭配

而且由於聽從情緒對人類物種的進化至關重要，

creators know that provoking our emotions will grab our attention. 片語搭配

創作者知道激起我們的情緒就能抓住我們的注意力。

So, what can be done to combat rage bait? 文法

那麼，有什麼辦法可以對抗憤怒誘餌呢？

Well, we could all take a moment to think before reacting 片語搭配

嗯，我們都可以在做出反應之前花點時間思考一下，

and remember that by sharing something outrageous, 文法

並記住，分享令人憤怒的事情，

you might be making things worse, 片語搭配

你可能會讓事情變得更糟，

while also making the creator richer. 文法

同時也會讓創作者變得更富有。

Okay, Phil, let's reveal the answer to your question.

好的，Phil，讓我們揭曉你問題的答案吧。

You asked me what bait is.

你問我 bait（誘餌）是什麼。

I did, and the correct answer is B,

是的，正確答案是 B，

food put on a hook to catch a fish or an animal.

放在魚鉤上用來捕捉魚或動物的食物。

And isn't that what you said, Beth?

Beth，妳剛才也是這麼說的吧？

It is, yes.

是的。

Right again.

又答對了。

Okay, let's recap the vocabulary we've learned in the programme,

好的，讓我們回顧一下在節目中學到的詞彙，

starting with rage bait,

首先是憤怒誘餌（rage bait），

social media content designed to provoke anger,

旨在激起憤怒的社群媒體內容，

thereby encouraging people to engage with it. 表達脈絡

從而鼓勵人們去參與互動。

The structure, the more, the more,

句型 the more, the more（越……越……），

describes the situation when one thing happening repeatedly

描述了當一件事情反覆發生時，

results in another thing happening too. 片語搭配

會導致另一件事情也隨之發生的情況。

To incite someone means to encourage them to do or feel something unpleasant or violent.

incite someone（煽動某人）的意思是鼓勵他們去做或感受一些令人不快或暴力的事情。

The adjective manipulative describes trying to influence or control someone to your own advantage.

形容詞 manipulative（操縱性的）描述了試圖為了自己的利益而去影響或控制某人。

Eyeballs is an informal word for the number of people viewing a particular website or television programme. 用詞

Eyeballs（眼球/關注度）是一個非正式用語，指的是觀看特定網站或電視節目的人數。

And finally, biases are feelings, often unconscious,

最後，biases（偏見）是一種通常無意識的感受，

either for or against an idea or a group of people.

要嘛贊成，要嘛反對一個想法或一群人。

Once again, our 6 minutes are up.

我們的6分鐘又到了。

Goodbye for now.

暫時說到這。

Bye.

再見。

6 Minute English from bbclearningenglish.com.

6 Minute English，來自 bbclearningenglish.com。