千禧世代 vs Z世代：他們有何不同？如何比較？：英語精讀講義

This video was made possible by Wix.

本期影片由 Wix 贊助播出。

If you are ready to create a website,

如果你準備好架設一個網站，

head over to wix.com/go/infographics to try out one of their premium plans right now.

現在就前往 wix.com/go/infographics 體驗他們的高級方案吧。

Millennials,

千禧世代（Millennials），

also referred to as Generation Y, 片語搭配

也被稱為 Y 世代，

are the generational group who follow Generation X

是接在 X 世代之後的族群，

and are typically categorized as people born between 1980 to the mid-1990s.

通常指 1980 年到 1990 年代中期出生的人。

Millennials are also sometimes referred to as Echo Boomers

千禧世代有時也被稱為「回聲潮世代」（Echo Boomers），

due to a major surge in birth rates in the 1980s and 90s. 片語搭配

因為在 1980 年代和 90 年代出生率曾出現大幅增長。

Generation Z or Gen Z is the generational group that came after the Millennials,

Z 世代（Generation Z 或 Gen Z）是千禧世代之後的族群，

born between the mid-1990s up to the mid-2000s.

出生於 1990 年代中期到 2000 年代中期之間。

Generation Z is also referred to as the iGeneration,

Z 世代也被稱為 iGeneration、

iGen, or Post Millennials.

iGen 或「後千禧世代」。

How do these generations compare?

這兩個世代有何異同？

That's what we'll be looking at today.

這正是我們今天要探討的話題。

In this episode of The Infographics Show,

在本期《The Infographics Show》中，

Millennials vs. Generation Z.

我們將比較千禧世代與 Z 世代。

Though these two groups sit side by side on the generation ladder, 慣用語

儘管這兩個群體在世代階梯上緊挨著，

the expansion of the internet and the leaps that have been made with the digital revolution

但網際網路的普及和數位革命的飛躍，

has seen them exposed to a host of different experiences.

讓他們接觸到了截然不同的經驗。

Add to that the influence of parents from different generations 表達脈絡

再加上來自不同世代父母的影響，

and we have plenty of scope for differences in attitude and behavior. 片語搭配

導致他們在態度和行為上存在巨大差異。

We reviewed what researchers have said

我們回顧了研究人員的看法，

so we can bring you our list of 10 ways these generations compare and differ.

為大家統整了這兩個世代在 10 個方面的異同點。

Let's take a look.

讓我們一起來看看吧。

Number one,

第一，

attention span.

注意力持續時間。

Generation Z processes information faster than any other generation,

Z 世代處理資訊的速度比其他任何世代都要快，

including Millennials.

包括千禧世代。

They live in a high-tech world of constant updates

他們生活在一個不斷更新的高科技世界裡，

and having grown up with access to apps such as Vine and Snapchat, 文法

從小就接觸 Vine 和 Snapchat 等應用程式，

their attention span is likely to be lower than that of Millennials. 文法

這使得他們的注意力持續時間可能比千禧世代更短。

A study showed that

一項研究表明，

while only 4% of Millennials and older generations believe 13 is an okay age for owning a smartphone,

只有 4% 的千禧世代及更年長的人認為 13 歲適合擁有智慧型手機，

as high as 18% of Generation Z members think it is an okay age. 文法

而高達 18% 的 Z 世代認為這個年紀完全沒問題。

Number two,

第二，

multitasking.

多工處理。

A short attention span is not always a drawback

注意力時間短並不總是壞事，

and what Generation Z lack in focus, 文法

Z 世代在專注力上的不足，

they make up for in their multitasking capabilities.

完全可以透過他們強大的多工處理能力來彌補。

Generation Z can work on a school assignment on their computer

Z 世代可以在電腦上做學校作業，

and do research on their tablet,

同時在平板上查資料，

all while taking notes. 文法

而且還能一邊記筆記。

And in the evening,

到了晚上，

they will often sit in front of the TV watching a movie,

他們經常會坐在電視前看電影，

at the same time chatting with a friend on Facebook from their phone or laptop.

同時用手機或筆記型電腦在 Facebook 上和朋友聊天。

It's head-spinning stuff.

真是讓人眼花撩亂。

Number three,

第三，

independent vs. collaborative.

獨立 vs. 合作。

71% of Generation Z say they live by the phrase,

71% 的 Z 世代表示，他們的人生信條是：

"If you want it done right, 慣用語

「如果你想把事情做好，

then do it yourself."

就要親自動手。」

Generation Z tend to be more competitive and will adopt a do-it-yourself mindset in personal or professional activities. 片語搭配

Z 世代往往更具競爭意識，在個人或職業活動中都傾向於自己動手。

And when it comes to workspaces, 表達脈絡

在工作空間方面，

69% of Generation Z would rather have their own workspace than share it with others, 文法

69% 的 Z 世代更喜歡擁有自己的獨立工作區，而不是與他人共享；

whereas Millennials would opt for a collaborative working environment where they can team up with their colleagues. 講解

而千禧世代則傾向於協作式的工作環境，喜歡和同事團隊合作。

Number four,

第四，

the digital pioneers.

數位時代的先驅。

40% of Generation Z say that reliable Wi-Fi is more important than reliable bathrooms.

40% 的 Z 世代表示，可靠的 Wi‑Fi 比可正常使用的洗手間更重要。

And according to Pew Research,

根據皮尤研究中心（Pew Research）的數據，

only 14% of US adults had access to the internet in 1995,

1995 年只有 14% 的美國成年人能上網，

but by 2014,

但到了 2014 年，

87% had access.

這一比例達到了 87%。

Millennials saw firsthand how social media revolutionized the way in which we communicate. 講解

千禧世代親眼見證了社群媒體如何徹底改變我們的溝通方式。

They were pioneers in the digital age,

他們是數位時代的先驅，

witnessing the birth of smartphones,

見證了智慧型手機、

instant messaging,

即時通訊，

and internet searching capability.

以及網路搜尋功能的誕生。

Generation Z were born into this tech-immersed society

而 Z 世代一出生就處於這個科技沉浸的社會中，

and so have a very different perspective.

因此他們的視角截然不同。

Number five,

第五，

face-to-face or digital chat.

面對面交流還是數位聊天。

All this technology has also had an effect on how these generations differ with communication habits.

所有這些技術也對這兩個世代的溝通習慣產生了影響。

And 74% of Generation Z say

高達 74% 的 Z 世代表示，

they prefer to communicate face-to-face with colleagues in the workplace.

在工作場所，他們更喜歡與同事面對面交流。

As we just mentioned,

正如我們剛才提到的，

Millennials pioneered many of the digital communication tools which revolutionized how we do business.

千禧世代開創了許多數位通訊工具，這些工具徹底改變了我們的商業模式。

But with Generation Z preferring a more personal approach, 文法

但既然 Z 世代更偏愛人性化的溝通方式，

maybe they are the ideal generation

也許他們將是最理想的一代，

to strike the right balance between online and offline workplace communications. 片語搭配

能夠在線上和線下工作交流中找到完美的平衡。

Number six,

第六，

optimistic vision.

樂觀的願景。

A 2016 survey conducted by Lincoln Financial Group tells us that Generation Z are far more optimistic than the Millennials. 文法

Lincoln Financial Group 2016 年的一項調查顯示，Z 世代比千禧世代要樂觀得多。

50% of Generation Z say America is heading in the right direction vs. 42% of Millennials. 慣用語

50% 的 Z 世代認為美國正朝著正確的方向發展，而千禧世代中這一比例為 42%。

64% of Gen Z have started researching or talking to others

64% 的 Z 世代在 13 歲前就開始研究或與他人探討

about their financial futures by age 13.

他們的財務未來。

And after they've started having those conversations,

在開啟了這些對話之後，

95% of those making financial plans feel optimistic about their future in general.

95% 制定了財務計畫的人對自己的總體未來感到樂觀。

Number seven,

第七，

convenience over brands. 用詞

追求便利勝過品牌。

Accenture research tells us that Generation Z love tech-driven fast shopping experiences like 1-hour delivery,

埃森哲（Accenture）的研究告訴我們，Z 世代喜歡科技驅動的快速購物體驗，比如一小時送達、

activated shopping,

互動式購物，

and in-store kiosks.

以及店內自助機台。

Brands are less important and they'll happily switch retailers who are better at providing these services.

品牌對他們來說不那麼重要，如果其他零售商在這些服務上做得更好，他們會樂意換一家。

And they see shopping as a social experience. 文法

他們將購物視為一種社交體驗。

They like to consult friends and get opinions on products.

他們喜歡詢問朋友並聽取關於產品的意見。

They can be unforgiving when leaving reviews for retailers

他們在給零售商留下差評時毫不留情，

and are also twice as likely to consult YouTube as Millennials 文法

並且在購物前查看 YouTube 評測的可能性

before making a purchase.

是千禧世代的兩倍。

Number eight,

第八，

different ways of learning.

不同的學習方式。

75% of Generation Z say there are other ways of getting a good education other than the traditional route of going to college, 片語搭配

75% 的 Z 世代認為除了上大學這條傳統路線之外，還有其他獲得良好教育的方法，

according to Sparks and Honey Research.

根據 Sparks and Honey Research 的研究。

And Generation Z has the beauty of hindsight on their side to see how things panned out for their counterparts. 講解

Z 世代擁有後見之明的優勢，能夠看到前輩們的經歷。

Many Millennials now have large student debts

許多千禧世代現在背負著巨額學生貸款，

and have been left questioning whether it was worth it 文法

並且不禁懷疑這是否值得，

with 44% of recent college grads employed in jobs that do not require a degree.

因為 44% 的應屆大學畢業生從事的工作根本不需要學位。

Number nine,

第九，

tolerance.

包容度。

Millennials tend to be more tolerant than Generation Z

千禧世代往往比 Z 世代更寬容，

as they have generally encountered more situations in life where things have the potential to go wrong. 片語搭配

因為他們通常在生活中遇到過更多事情可能會出錯的情況。

For Generation Z,

對於 Z 世代來說，

it's all about getting the job done 片語搭配

最重要的是把工作完成，

and problems for them usually mean it's time to look elsewhere.

如果遇到問題，對他們通常意味著該尋找其他選擇了。

As an example,

舉個例子，

if Generation Z experience a technical hitch when making an online purchase, 用詞

如果 Z 世代在網購時遇到技術故障，

it's unlikely they'll visit that store again.

他們很可能不會再光顧那家店了。

Whereas Millennials will be more lenient and likely give the store a second chance. 片語搭配

而千禧世代則會更寬容，更有可能給商店第二次機會。

And finally,

最後，

number 10,

第 10 點，

social influencers are today's celebrities.

如今的明星是社群媒體上的網紅。

Generation Z are more likely to be browsing YouTube than sitting in a movie theater.

Z 世代更願意刷 YouTube，而不是坐在電影院裡。

63% of them say they prefer to see real people than celebs in their ads.

63% 的人表示，比起明星，他們更喜歡在廣告中看到普通人。

So it's pretty obvious we've probably got a large percentage of Generation Z viewers

所以很顯然，我們《The Infographics Show》的觀眾中，

here at The Infographics Show.

很大一部分可能是 Z 世代。

But whether you're Gen Y or Gen Z, 文法

但無論你是 Y 世代還是 Z 世代，

one thing is for sure, 片語搭配

有一件事是肯定的，

you need money.

那就是你需要錢。

Do you have a job that you hate

你是否討厭現在的工作，

and want to start a side business for that hobby you've had since you were a kid?

並想把你從小以來的嗜好變成一門副業？

Wix can help you get started with a website.

Wix 可以幫你從架設一個網站開始。

Maybe you also want to start a mailing list

也許你還想建立一個電子報訂閱名單，

or have a custom email address.

或者擁有一個自訂的電子郵件地址。

Wix can do that too.

Wix 也能做到。

Wix is an amazing platform for anybody,

對於任何人來說，Wix 都是一個了不起的平台，

whether you're a complete beginner,

無論你是完全的新手、

a business owner,

企業主、

a professional designer,

專業設計師，

or even a professional website builder.

甚至是專業的網站開發者。

You will never have to worry if your website is safe and secure

你永遠不必擔心你的網站是否安全，

or if it will go down because of something you can't even understand. 片語動詞

或者它是否會因為一些你根本不了解的原因而停擺。

Wix does all the heavy lifting. 慣用語

Wix 會為你搞定所有繁雜的工作。

You can finally create that amazing website you've been thinking about

你終於可以架設你一直想要的那個超棒的網站，

and support the Infographics Show at the same time

並且同時支持《The Infographics Show》，

by going to wix.com/go/infographics

只需前往 wix.com/go/infographics，

or clicking the link in the description.

或者點擊描述區的連結即可。

Don't wait until the next generation beats you to your idea. 慣用語

不要等到下一代人搶走你的點子。

Get a head start today with the amazing website you deserve. 慣用語

今天就用你應得的出色網站搶占先機吧。

Do you fall into either of these two generations? 片語搭配

你屬於這兩個世代之一嗎？

If so,

如果是的話，

how do you compare to what we've described?

你和我們描述的特徵相符嗎？

Let us know in the comments.

請在留言區告訴我們。

Also, be sure to check out our other video called What Are the Weirdest Unsolved Internet Mysteries?

此外，別忘了看看我們的另一期影片《網際網路上有哪些最離奇的未解之謎？》。

Thanks for watching

感謝收看，

and as always,

一如既往，

don't forget to like,

別忘了按讚、

share,

分享，

and subscribe.

以及訂閱。

See you next time.

我們下次見。