從日出到打烊——探訪芝加哥拉丁裔家族精釀啤酒廠的一天 | Business Insider：英語精讀講義

My name is Jose Lopez, co-founder of Casa Humilde Cerveceria.

我叫 Jose Lopez，是 Casa Humilde Cerveceria 的共同創辦人。

We are a brew pub in Chicago. 用詞

我們在芝加哥經營一間精釀啤酒餐酒館。

Our space represents our Mexican culture.

這個空間呈現了我們的墨西哥文化。

From our beer to our food to our coffee to our atmosphere. 表達脈絡

從啤酒、餐點和咖啡，到整體氛圍，全都如此。

So a typical day for me probably starts around 6:00 a.m.

我平常的一天大概從早上 6 點開始。

I kind of wake up, go over emails, 講解

我起床後，通常會先查看電子郵件，

make sure no orders were missed for that day. 文法

確認當天的訂單沒有遺漏。

Then from there, 表達脈絡

接著，

I'll probably come into the brewery around 10:00

我大概會在 10 點左右到釀酒廠，

check on beers depending on the day, 片語動詞

依照當天的安排查看啤酒的狀況，

see how the staff is doing, 文法

看看員工們怎麼樣，

see how the prep is going.

再看看備料進度。

So we got started in brewing at home. 片語搭配

我們最初是從在家釀啤酒起步的。

In the beginning,

剛開始時，

it was pretty much just friends and family 用詞

基本上只是在親朋好友之間，

and some small music festivals or art shows

或是一些小型音樂節或藝術展上，

where we just kind of showcased our beer. 用詞

簡單展示一下我們的啤酒。

Four or five years later almost,

大約四、五年後，

we're now in our own space where we brew the beer,

如今我們有了自己的場地，在這裡釀啤酒，

we cook the food.

也在這裡做餐點。

So the United Business Card really helped us in acquiring equipment. 文法

United Business Card 確實幫我們添購了不少設備。

I know we used it for some raw ingredients for brewing,

我記得我們用它買過一些釀酒原料，

we used it for some kitchen equipment.

也買過一些廚房設備。

We have to spend money, we have to buy this equipment,

反正都得花錢買這些設備，

why not get miles with it. 語氣意圖

何不順便累積哩程呢？

Running a family business,

經營家族事業，

it's rewarding because everyone that's in it believes in it

讓人很有成就感，因為參與其中的每個人都相信這份事業，

and is there because they want to be there.

而且都是因為真心想做才留在這裡。

They go the extra mile for sure for it. 慣用語

他們肯定都會為這份事業多盡一份心力。

What's on the agenda for today? 片語搭配

今天有哪些安排？

Uh so for today we've got uh about 22 deliveries,

呃，今天大概要跑 22 趟配送，

good amount of beer,

要送出不少啤酒，

good amount of coffee going out. 片語動詞

還有不少咖啡。

Uh at 1:00 p.m. we have the meeting with Victor at Fat Rosie's

呃，下午 1 點我們要去 Fat Rosie's 和 Victor 見面，

for the uh beer collaboration we want to do.

討論我們想合作推出的啤酒。

So we sell our cans and kegs to bars, restaurants,

我們的罐裝和桶裝啤酒會賣給酒吧、餐廳，

a lot of liquor stores here in Illinois kind of all over in Chicago.

還有伊利諾州的許多酒類專賣店，遍布芝加哥各地。

We do a lot of cool collaborations with restaurants,

我們常和餐廳進行很有意思的聯名合作，

one of them being Fat Rosie's. 文法

Fat Rosie's 就是其中一家。

Our good friend there Victor, he's been a supporter from the beginning.

我們在那裡的好友 Victor 從一開始就一直支持我們。

Welcome back guys.

歡迎回來，各位。

Thank you.

謝謝。

Thank you.

謝謝。

Are you guys hungry?

你們餓了嗎？

Yep.

餓了。

Let's have lunch.

我們吃午餐吧。

Let's talk about some cerveza.

順便聊聊啤酒。

Let's do it again.

那就再合作一次吧。

Yeah.

好啊。

Come on, I'll show you the house.

來吧，我帶你們看看店裡。

Welcome back guys.

歡迎回來，各位。

The last collaboration that we did,

我們上次的聯名合作，

guests loved it.

客人們非常喜歡。

Everybody was talking about.

大家都聊個不停。

So we have more ideas

所以我們還有更多想法，

uh and I think a lager would be amazing.

呃，我覺得做一款拉格啤酒會很棒。

What do you guys think? 語氣意圖

你們覺得呢？

Yeah, I think that can work. 語氣意圖

對，我覺得可行。

Any particular flavor notes you're looking for? 講解

有沒有特別想要的風味？

I want to play with a Michelada. 講解

我想在 Michelada 上玩點新花樣。

So get my perfect Michelada for Fat Rosie's.

也就是為 Fat Rosie's 做出我心目中完美的 Michelada。

Okay.

好。

So something citrus.

所以要有點柑橘風味。

Okay, Mexican lager, citrusy,

好，墨西哥拉格，帶有柑橘香，

something a little different can be like orange maybe?

還可以來點不一樣的，像柳橙？

Or maybe some lemon, lime.

或許也可以用檸檬、萊姆。

Okay.

好。

I think lime.

我覺得萊姆不錯。

Yeah.

對。

I think we got to go classy. 講解

我覺得還是得有格調一點。

I think lime would be perfect.

我覺得萊姆會非常適合。

Yeah, yeah, yeah.

對，對，對。

People can drink it on their own nice and cold, enjoyable, 講解

大家可以把它冰得涼涼的直接喝，順口又好喝，

works well with the food. 片語搭配

搭配食物也很適合。

With the food, refreshing.

搭配食物喝，很清爽。

Yeah.

對。

I think lime it is. 語氣意圖

那就決定用萊姆吧。

Yeah.

好。

Let's go to the grocery store and then see what we find.

我們去趟超市，看看能找到什麼。

Let's do it.

走吧。

Yeah.

好。

Great.

太好了。

Thank you guys.

謝謝你們。

Of course.

應該的。

Jose, thank you.

Jose，謝謝你。

So when we're creating a new beer,

在開發一款新啤酒時，

we might do a small test batch and try that out 講解

我們可能會先試釀一小批，看看效果，

if we're not too confident 文法

如果我們不太確定

it'll work out in a bigger batch. 片語動詞

大量釀造時能不能成功。

Inspiration for our beers comes a lot from our culture, 片語搭配

我們的啤酒靈感大多來自自身文化，

our upbringing, the food we eat,

包括我們的成長經歷和日常飲食，

the drinks we drink.

以及平常喝的各種飲品。

One of our first beers was Maizal,

我們最早推出的啤酒之一叫 Maizal，

which is our Mexican lager that we do with corn.

這是一款用玉米釀造的墨西哥拉格啤酒。

So we're very proud of that.

我們對此非常自豪。

Corn is very present in our culture. 用詞

玉米在我們的文化中隨處可見。

Another one we've done has been media naranja.

我們還釀過一款叫 media naranja 的啤酒。

It was actually my wedding beer.

那其實是我婚禮上的啤酒。

Media naranja means your other half in Spanish. 講解

media naranja 在西班牙文裡就是「另一半」的意思。

Currently, I kind of handle the distribution of the beers.

目前，啤酒的經銷主要由我負責。

I do a lot of the design work,

我也負責許多設計工作，

so our branding for the label design,

包括品牌形象、酒標設計，

our posters for events, all that stuff. 用詞

還有活動海報等各種東西。

Been working on the label if you guys want to check it out. 講解

我一直在設計這個酒標，你們想看看嗎？

Oh, this looks great.

喔，這看起來很棒。

I was thinking maybe we can enter it into the beer festival. 語氣意圖

我在想，也許可以讓它參加啤酒節。

Yeah, we should book the flights for that soon.

對，我們得盡快訂好去那裡的機票。

We travel to a lot of different brewery conferences,

我們常到各地參加不同的釀酒業研討會，

sales conferences,

還有銷售會議，

some in Colorado, some in Las Vegas, 表達脈絡

有些在科羅拉多，有些在拉斯維加斯，

some in Indianapolis.

還有些在印第安納波利斯。

So the card really comes in handy for us with those miles. 慣用語

所以這張卡能累積哩程，對我們非常實用。

I think we should start getting ready guys.

我覺得我們該開始準備了，各位。

The band will be here soon.

樂團很快就會到。

Sounds good.

好啊。

Let's do it.

開始吧。

Now having our own space,

如今有了自己的場地，

we are definitely more hands-on here from the day-to-day operations. 講解

這裡日常營運的每個環節，我們肯定都更親力親為了。

The vision for this new facility, our new brewpub here in Forest Park

對於這處新場地，也就是我們在 Forest Park 的新精釀啤酒餐酒館，我們的構想，

was when people walk in just kind of feel at home 慣用語

就是讓大家一走進來就有回到家一般的感覺，

from the colors to the comfortable seating.

從色彩搭配到舒適的座椅，都要讓人感到自在。

Uh we want people to kind of walk in and be welcome

呃，我們希望大家一走進來就受到熱情歡迎，

and treated as if they are walking into their mom's house with friends. 文法

就像和朋友一起走進媽媽家一樣，受到親切招待。

A big part of our space

我們這個空間的一大特色，

and our culture and our vibe here is live music. 用詞

也是這裡文化與氛圍的重要元素，就是現場音樂。

We bring in the cool bands here from Chicago like our good friends Vanguardia. 片語動詞

我們會邀請芝加哥很酷的樂團，像是我們的好友 Vanguardia。

We are extremely proud of our Mexican heritage

我們為自己的墨西哥文化根源感到無比自豪，

and we see it with our customers as well.

在顧客身上，我們也能看到這一點。

We get customers who walk in here and thank us for what we're doing

有些顧客一進門，就會感謝我們所做的一切，

because there's not a lot of representation for Latinos in beer. 文化背景

因為在啤酒產業裡，很少看到拉丁裔的身影。

So we get people that just come in

所以，有些人會特地走進來，

and say thank you for what you're doing

對我們說：「謝謝你們所做的一切。」

and that means the world to us. 慣用語

這對我們而言意義非凡。

Saludos saludos saludos.

大家好，大家好，大家好！

Esto es de Chicago para el mundo.

這是從芝加哥獻給全世界的。

Pura Casa de Primos.

Casa de Primos 萬歲！