為什麼火箭上沒有廣告？：英語精讀講義

In the year 2000,

2000年，

a Russian rocket launched from Kazakhstan

一枚俄羅斯火箭從哈薩克發射升空，

carrying one of the first pieces

搭載著首批組件之一

of the International Space Station

前往國際太空站

into orbit.

進入軌道。

Although this may look like a normal rocket launch,

雖然這看起來像是一次普通的火箭發射，

on the side of the rocket 文法

但在火箭側面

was a giant Pizza Hut logo.

印著一個巨大的必勝客標誌。

This was part of an ad campaign

這是一場廣告活動的一部分，

where Pizza Hut paid $1 million

必勝客支付了100萬美元，

for Russian cosmonauts

讓俄羅斯太空人

to eat their pizza in space

在太空吃他們的披薩，

and to have their logo displayed 文法

並將他們的標誌展示

on the side of the rocket.

在火箭側面。

But why don't we see ads 表達脈絡

但為什麼我們沒有更頻繁地看到

on the side of rockets more often?

火箭側面出現廣告呢？

In this video,

在這部影片中，

we're going to look at the unusual history 表達脈絡

我們將回顧一段不同尋常的歷史

of advertisement in space flight.

關於航太飛行中的廣告。

We're also going to look at why it's not common

我們還將探討為什麼這並不常見，

and how the future of low-cost rockets

以及未來低成本火箭的發展

might change that.

可能會如何改變這個現狀。

In the modern world of Internet and television,

在如今擁有網際網路和電視的現代世界，

advertisements are everywhere.

廣告無處不在。

Sporting events,

體育賽事、

tourist attractions,

旅遊景點、

movies,

電影、

transportation.

交通工具。

Anything that attracts a lot of attention 文法

任何能吸引大量關注的事物

will also attract advertisement.

也都會吸引廣告。

The 2019 Super Bowl

2019年的超級盃

was watched by 100 million people,

吸引了1億人觀看，

making the price for a 30-second commercial 文法

這讓一段30秒的商業廣告價格

around $5 million.

達到了約500萬美元。

But space flight is no stranger 慣用語

但對於航太飛行來說

to large audiences.

龐大的觀眾群體並不陌生。

The first moon landing in 1969

1969年的首次登月

was watched by a record-breaking

創下了觀眾紀錄，

600 million people.

吸引了6億人觀看。

And the first Falcon Heavy test flight

獵鷹重型火箭的首次試飛

was viewed by millions of people online.

也有數百萬人在網路上觀看。

Despite the worldwide attention, 文法

儘管備受全球矚目，

advertisements never found their way 慣用語

廣告卻從未涉足

to these important space flight events.

這些重要的航太飛行事件。

Due to NASA being a government agency, 文法

由於NASA是一個政府機構，

it has a restrictive policy

它有著嚴格的政策限制，

which stops astronauts and other employees 文法

禁止太空人及其他員工

from endorsing products.

為產品代言。

Since the beginning of the space shuttle program,

自太空梭計畫開始以來，

NASA has been sending M&Ms

NASA一直將M&Ms巧克力

up to the space station

送上太空站

for astronauts to eat.

供太空人食用。

However,

然而，

instead of referring to them as M&Ms, 片語搭配

太空人不能稱它們為M&Ms，

astronauts have to call them

而必須稱它們為

candy-coated chocolates. 文化背景

「糖衣巧克力」。

The Science and Technology Institute

科學與科技研究所

estimated that NASA could make

曾估計NASA可以獲得

around $100 million in revenue

約1億美元的收入，

if they agreed to do a sponsorship

如果他們同意進行贊助

and advertisement deal.

和廣告合作的話。

However,

然而，

this is an insignificant amount

當談到在太空開展業務時，

when it comes to doing business in space. 片語搭配

這個金額顯得微不足道。

The Russians,

俄羅斯人，

on the other hand, 表達脈絡

另一方面，

are far more open 文法

則是開放得多

to the idea of advertisements.

對於廣告這想法。

A Russian cosmonaut famously hit a golf ball

一位俄羅斯太空人曾著名地將高爾夫球擊入

into orbit

軌道，

as part of a paid sponsorship

作為一項付費贊助的一部分，

for a Canadian golf company.

贊助方是一家加拿大高爾夫公司。

In 1996,

1996年，

Russian cosmonauts took a giant Pepsi can

俄羅斯太空人帶著一個巨大的百事可樂罐

into space

進入太空，

to float outside the Mir space station

漂浮在和平號太空站外，

as part of Pepsi's campaign

這是百事可樂活動的一部分，

to make the first commercial in space.

旨在拍攝首支太空商業廣告。

This is nothing compared 慣用語

但這與必勝客的計畫相比

to what Pizza Hut were planning.

根本算不了什麼。

In 2000,

在2000年，

they were looking at the idea 片語動詞

他們曾考慮過一個點子，

of projecting their logo

把他們的標誌投影

onto the surface of the Moon

到月球表面，

using high-powered lasers.

使用高功率雷射。

After discussing the idea with physicists,

在與物理學家討論了這個想法後，

they realized

他們意識到，

that the enormous amount of power

巨大的能量

and accuracy required

以及所需的準確度

to pull this off 片語動詞

想要實現這一點

would be almost impossible.

幾乎是不可能的。

And it would require hundreds of millions

並且還需要數億美元

of dollars to develop.

的研發費用。

Instead,

因此，

Pizza Hut settled with the idea

必勝客最終決定

of displaying their new logo

把他們的新標誌展示

on the side of a Russian Proton rocket.

在俄羅斯質子號火箭的側面。

Apart from this ambitious advertising campaign,

除了這場雄心勃勃的廣告活動外，

rocket companies have yet to open their doors 講解

火箭公司仍未向

to the world of sponsorships.

贊助世界敞開大門。

But with the new wave of private companies

但隨著新一波私人企業

getting into the space flight industry,

進軍航太飛行產業，

this could change.

這種情況可能會改變。

Companies like SpaceX and Rocket Lab

像SpaceX和Rocket Lab這樣的公司

have drastically cut the cost 片語搭配

已經大幅降低了成本

of launching rockets.

在發射火箭方面。

And with the online viewership of these launches 文法

隨著這些發射的線上觀看人數

growing in popularity,

變得越來越受歡迎，

we could start to see sponsored liveries 用詞

我們可能會開始看到贊助商塗裝

appearing on rockets,

出現在火箭上，

whether we like it or not. 慣用語

不管我們喜不喜歡。

So, although the world of advertising

所以，儘管廣告界

has yet to make its way into space flight,

尚未進入航太飛行領域，

we can only hope that the first step 表達脈絡

我們只能希望邁出的第一步

onto Mars

踏上火星時

isn't sponsored by Pepsi.

不是由百事可樂贊助的。

Thank you to the Primal Space Patreons

感謝Primal Space的Patreon贊助者們

who help to write and research each video.

幫助我們撰寫和研究每部影片。

If you'd like to contribute to Primal Space

如果你想為Primal Space做出貢獻

and join our exclusive Discord,

並加入我們的專屬Discord頻道，

please visit

請造訪

patreon.com/primalspace,

patreon.com/primalspace，

where we will be giving away three copies

我們將在那裡贈送三份

of Kerbal Space Program

《坎巴拉太空計劃》遊戲，

once we reach 100 Patreons.

一旦我們的贊助者達到100人。

So, make sure you're subscribed,

所以，請確保你已經訂閱，

so you can join in the discussion

這樣你就可以加入討論，

as we continue to learn more

隨著我們繼續了解更多

about all things space.

關於太空的一切。

Thank you very much for watching,

非常感謝你的觀看，

and I'll see you in the next video.

我們下部影片再見。