元宇宙全解析：下一步將走向何方？| Insider Business：英語精讀講義

The metaverse.

元宇宙。

The metaverse.

元宇宙。

The metaverse.

元宇宙。

Let's talk about metaverse.

我們來聊聊元宇宙。

By now, you've probably heard of the metaverse. 片語搭配

如今，你可能已經聽過元宇宙了。

From now on,

從今以後，

we're going to be metaverse first, 表達脈絡

我們會以元宇宙為優先，

not Facebook first.

而不是以 Facebook 為優先。

But even with all this hype, 文法

但即使有這麼多熱度，

And many are betting big that it could change the face of how we interact. 慣用語

許多人仍大舉押注，認為它可能徹底改變我們的互動方式。

And we have to say it's pretty amazing.

不得不說，它真的很驚人。

The metaverse might still be a little confusing.

元宇宙或許還是讓人有點摸不著頭緒。

What is the metaverse?

元宇宙是什麼？

The metaverse is basically the successor state to today's mobile internet.

元宇宙基本上就是當今行動網路的下一代形態。

It's an internet that is going to be a lot more immersive,

這將是一種沉浸感強得多的網路，

more social possibly,

也可能更具社交性，

a lot more engaging, more 3D.

更吸引人，也更立體。

So it's almost like the internet's going to be all around us in some ways, 表達脈絡

所以從某種角度來看，網路幾乎會環繞在我們四周，

breaking away from our phones, 片語動詞

不再受限於手機，

our desks.

也不再受限於書桌。

The metaverse is going to offer,

元宇宙將會帶來——

at least in the way that we define it, 語氣意圖

至少按照我們的定義，

let's say it's going to be web 3.0.

可以說，它將成為 Web 3.0。

It's going to be a world that's going to be more seamless, 用詞

它會成為一個銜接更順暢的世界，

it's going to give more opportunity for much better experiences,

為更優質的體驗創造更多機會，

much more immersive experiences.

帶來沉浸感強得多的體驗。

And to get there, 表達脈絡

而要實現這一點，

there are a lot of different technologies involved.

需要運用許多不同的技術。

You know, it is enabled by many different technologies.

要知道，這背後有多種技術的支援。

So AI, obviously,

其中當然包括人工智慧，

which is really hot right now, is part of that future state of the internet. 用詞

它目前備受矚目，也是未來網路形態的一部分。

AR and VR, 文化背景

還有擴增實境和虛擬實境，

5G,

5G、

6G,

6G、

cloud computing, 文化背景

雲端運算、

edge computing,

邊緣運算，

there's an element of blockchain as well possibly.

可能也會包含區塊鏈元素。

So yeah,

所以，沒錯，

it's kind of how we will experience the future state of the internet.

這大概就是我們體驗未來網路形態的方式。

So that to me is part of that beginning idea and concept of how do we make the world more immersive.

所以在我看來，這正是最初的想法和理念之一：我們該如何讓這個世界更具沉浸感。

I am proud to announce that starting today, 語氣意圖

我很自豪地宣布，從今天起，

our company is now Meta.

我們的公司正式更名為 Meta。

Mark Zuckerberg made this announcement in late 2021,

Mark Zuckerberg 於 2021 年底宣布了這項消息，

saying that his company is now going to be metaverse first,

表示他的公司今後會以元宇宙為優先，

not Facebook first.

而不是以 Facebook 為優先。

And other major brands and companies proceeded to join the metaverse party. 慣用語

隨後，其他大型品牌和公司也紛紛加入這場元宇宙盛會。

Fashion brands like Nike and Gucci created virtual experiences

Nike 和 Gucci 等時尚品牌打造了虛擬體驗，

for customers to explore their history, 文法

讓顧客探索這些品牌的歷史、

products,

產品

and designs.

與設計。

Walmart built a virtual world called Walmart Land, 文法

Walmart 打造了一個名為 Walmart Land 的虛擬世界，

where people can play games,

人們可以在那裡玩遊戲、

attend concerts,

參加演唱會，

and buy virtual merchandise for its avatars.

還能為虛擬化身購買虛擬商品。

But some people argue that the metaverse still has a long way to go. 慣用語

但有些人認為，元宇宙還有很長一段路要走。

You know, as much as I don't necessarily always like seeing those headlines that proclaim the death of the metaverse, 講解

你知道，雖然我不見得總是樂於看到那些宣稱元宇宙已死的標題，

I understand that it was overhyped. 用詞

但我明白，它之前確實被過度炒作了。

It was just a lot. 語氣意圖

這一切實在有點太過頭了。

I think it's important to kind of understand that,

我認為，有一點很重要，那就是要了解，

especially for the younger generations,

尤其對年輕世代來說，

for Gen Z but more so Gen Alpha, 表達脈絡

對 Z 世代如此，對 Alpha 世代更是如此，

whatever happens in these virtual spaces 文法

在這些虛擬空間裡發生的一切

is still very real,

依然非常真實，

right?

對吧？

Just because it happens in Fortnite, 文法

僅僅因為事情發生在 Fortnite 裡，

doesn't make it less real to them.

並不表示對他們來說就不那麼真實。

It's very real.

那是非常真實的。

It's this continuum of the spaces they inhabit, 用詞

他們生活在彼此延續的不同空間裡，

which can be virtual and the physical world.

既有虛擬空間，也有現實世界。

The friends,

他們結交的朋友，

the relationships they make are real.

以及建立的關係，都是真實的。

For a lot of us that are in this industry,

對我們這個產業的許多人來說，

it's also making sure that we explain to people like

還必須確保向大家解釋清楚：

this is a long-term vision. 用詞

這是一個長期願景。

It's a long-term play.

這是一項長期布局。

We do have one more thing. 講解

我們還有一件事。

And there are some notable companies

而且有一些知名企業

making long-term plays on the metaverse.

正在針對元宇宙進行長期布局。

Apple unveiled in June 2023 its long-awaited Vision Pro, 用詞

2023 年 6 月，Apple 發表了眾所期待的 Vision Pro，

a mixed reality headset

這是一款混合實境頭戴裝置，

scheduled to be released in early 2024. 文法

預計於 2024 年初上市。

Tech website The Verge demoed it and called it 講解

科技網站 The Verge 試用了這款產品，並稱它是

the best possible version of a VR headset.

VR 頭戴裝置所能達到的最佳形態。

Also in 2023,

同樣是在 2023 年，

BMW opened what it calls the world's first virtual factory, 表達脈絡

BMW 啟用了它所稱的全球首座虛擬工廠，

a digital twin of a factory 講解

也就是一座工廠的數位孿生，

that it can run simulations on

BMW 可以利用它進行模擬，

before actually opening the real physical factory.

之後再真正啟用實體工廠。

BMW did this using Nvidia's Omniverse platform,

BMW 利用 Nvidia 的 Omniverse 平台實現了這一點，

which its CEO has compared to the metaverse.

Nvidia 的執行長曾將這個平台比作元宇宙。

Epic Games,

Epic Games，

the developers of the hugely popular Fortnite game,

這家熱門遊戲 Fortnite 的開發商，

is also deeply invested in the metaverse, 片語搭配

也大力投資元宇宙，

after raising $2 billion

此前它募得 20 億美元，

to advance the company's vision to build the metaverse.

以推進公司打造元宇宙的願景。

The LEGO Group,

LEGO Group，

which announced a metaverse partnership with Epic Games,

曾宣布與 Epic Games 建立元宇宙合作關係，

is also bullish on the metaverse space. 用詞

它同樣十分看好元宇宙領域。

Firstly, I don't think that metaverse is going to be just one platform.

首先，我不認為元宇宙只會是一個平台。

I think metaverse,

我認為元宇宙，

at least in my view, 語氣意圖

至少在我看來，

should be platform agnostic. 用詞

應該不受任何平台限制。

I think that's the benefit of it

我認為它的優勢

is the fact

就在於

that it's going to actually be agnostic to a particular platform.

它實際上不會依賴某個特定平台。

It's going to exist in different technologies

它將存在於各種不同的技術中，

and it should be interoperable. 用詞

而且應該能夠互通。

And I think what's going to power it up 片語動詞

我認為，真正為它注入動力的關鍵，

is if people are able to move seamlessly 片語搭配

是人們能否流暢無阻地穿梭於

through the experiences in the metaverse

元宇宙中的各種體驗，

versus actually being siloed into one particular platform. 用詞

而不是被困在某一個平台的孤島裡。

So whether it's on Roblox, 文法

所以，無論是在 Roblox、

Fortnite, Nvidia's Omniverse,

Fortnite、Nvidia 的 Omniverse 上，

and through a Meta or Apple headset,

還是透過 Meta 或 Apple 的頭戴裝置，

or something else entirely,

又或是完全不同的其他形式，

there are a lot of different directions the metaverse could go.

元宇宙未來都可能走向許多不同的方向。

And that's the point, 表達脈絡

而這正是重點所在，

as technology,

因為技術、

the internet,

網路，

and the way we use both of them evolves.

以及我們使用兩者的方式都在不斷演變。

This is not going to go away.

這一切不會消失。

The internet will continue to evolve.

網路會持續演變。

The hardware is going to continue to evolve beyond our phones,

硬體也將持續發展，超越手機的形態，

you know,

你知道，

with that post-smartphone future, 用詞

邁向後智慧型手機時代的未來。

New wearables are going to potentially open up 片語搭配

新型穿戴式裝置可能會開啟

new ways for us to engage with the internet.

我們與網路互動的新方式。

Those are all things that brands look at towards the horizon.

這些都是品牌放眼未來時關注的方向。

So yeah,

所以，沒錯，

the long-term value is that things are moving fast,

長期價值在於，一切都在快速變化，

technology is converging and a whole new generation 講解

各種技術正在融合，而全新的一代人——

that is going to change things

將會改變一切的這一代人——

is slowly,

正在慢慢地，

you know,

怎麼說呢，

growing up.

長大成人。